Agile. Vibrant. Global.

Our Team

We’re a bunch of self-motivated strategists, data-nerds, digital geeks, anime lovers, storytellers and puppy addicts – who take pride in helping our clients grow and scale. We come from across the globe, each bringing our own individual character and experiences to tell a vibrant story. Lets us tell your stories, in your users’ language, in a way that inspires action. We make digital experiences seamless.

Capabilities

Kindred’s user-centric approach is backed by data science. Using the latest methods and technology, we can share your message far and wide – connecting your brand deeply with people and places that may have once seemed unreachable. We build a compelling and consistent user-centric narrative across a complex and competitive digital landscape. Find out why Kindred can scale your business faster.

Fiona Cubitt

Founder / Managing Director

Meet Fiona. She’s a visionary who thrives at the intersection of digital media and human connection. She is passionate weaving compelling narratives that strike a chord. Her experience has been gained over a 20-year journey, working in marketing roles for some of the world’s best brands, from Mercedes-Benz to InterContinental Hotel Group, Ansell Healthcare, and ANZ Bank. Her innovative spirit is reflected in passion for adopting and testing the latest trends. Beyond the world of marketing and AI, she finds inspiration in modern art and design. Fiona is also the most fashionable geek you’ll find.

Yvette Xu

Account Director - APAC

Originally from Suzhou, China, Yvette studied advertising at the Chinese University of Hong Kong and started her journey of account servicing at global agency Y&R Hong Kong. During her time at some of Hong Kong’s best-known agencies, she has managed high-profile clients across various sectors, including FMCG, manufacturing, automobile, electronics, and government organizations.  She is currently leading some of Kindred’s most important accounts including Airbnb and Monday.com

Tania Trapla

Business Strategy Director
Tania has jumped the fence from client to agency side, bringing with her an extensive knowledge of consumer goods marketing that spans health & beauty, grocery food and electronics categories in her time at leading multinational companies L’Oreal, Mondelez, Nestle & LG Electronics – mostly in Australia, but also a few years based in Seoul, South Korea. Bangapseumnida! 
 
Tania is passionate about building distinct brands with purpose, and leading innovation across the total marketing mix to deliver compelling consumer propositions. An enthusiastic global traveller and foodie, Tania is excited to bring both her professional experience and personal passions to Kindred.

Akiko
Uchiyama

Digital & PR Consultant /
Japanese Market
Specialist

Akiko Uchiyama is the definition of a global citizen. 

She has extensive experience working in digital marketing with luxury fashion, hospitality and lifestyle brands. A Japanese native speaker who has lived and worked abroad for many years, but consistently supported the Japanese market. She has lived in Japan, Hong Kong, UK, and now resides in Belgium. 

Akiko is from the Chiba region in Japan and regularly visits her family Chiba and Tokyo. 

Brooke
Croft


Strategy & Content
Manager

Based in Sydney, Brooke is an experienced marketer who’s worked across a range of industries including government, not-for-profit, public relations, consumer goods and real estate.

In her down time, she loves nothing more than spending time with her family and friends, getting outside in nature and *brunching* as much as possible.

In addition to Brooke’s communications and strategic planning skills, she knows how to achieve results in digital & social media, content creation, and community engagement.

Kyoko
Dobashi


Digital Marketing Specialist

Born and raised in Japan, Kyoko Dobashi has lived at different places in and outside of Japan, such as US, Fukuoka, Osaka and Hong Kong. In Osaka, she worked at an advertising agency for the international web and printing advertisements. After moving to Hong Kong, she has engaged in SEO and other digital marketing activities for the clients based in Japan, US, UK and other part of the world for the past 6 years.

Allyson
Long


Paid Ads Specialist /
Mainland China Market
Allyson comes from an agency background with a strong focus in paid media. She won the ANZ Google Partners Honours Superstar award in 2019 and is passionate about everything SEM and social media.

Allyson was born and raised in China and had lived in Melbourne for 7 years for study and work. She likes a good Aussie BBQ with lemon lime bitters but 7 years passed, she still hates Vegemite. As an extroverted introvert, she enjoys travelling and exploring great coffees around. She speaks Chinese, English and some Japanese.

Margi Tiarani

Digital Consultant

Margi has 10+ years of experience working with hotels and resorts in multi-national markets. She is passionate about driving digital marketing strategy and distribution channel performance. She utilises her revenue management knowledge to develop a data-driven and result-oriented strategy. A geek at heart with a constant wanderlust. Margi speaks both English and Indonesian.

Karlyn Yiu

Campaign Specialist

 

 

 

 

 

Adit

Meet Adit. A seasoned Performance Marketer with a decade-long pursuit of success in digital. His mastery in creating result-driven campaigns across social, display, search, and programmatic channels is matched only by his commitment to fostering growth and ROI for brands, from agile startups, to hotels, to large corporations.

Adit is not just a marketer, but a lifelong learner, earning three Meta certifications and four Google badges, ensuring he’s always at the cutting edge. Off-duty, he swaps the digital world for the natural, seeking rejuvenation on beach runs, in new coffee shops, or climbing ranks in Mobile Legends.

Kaho
Ohira

Japanese Market
Specialist

Prior to working at Kindred, Kaho worked at JTB in Hong Kong where she was in the marketing team targeting Japanese travellers to Greater China. Originally from Ibaraki in Japan, she is fluent in English and conversational Cantonese whilst Japanese is her native language. Before moving to Hong Kong with her husband, she was working for JTB in Shinjuku. She is passionate about travel (visiting 19 countries so far!) and also enjoys hiking. Kaho loves supporting our clients with their growth ambitions in Japan and beyond.

Riley Cubitt

Digital Marketing Assistant

Based in Melbourne, Riley is studying a Bachelor of Business and Marketing.  He is a huge soccer fan and frequently stays up late to watch his beloved Liverpool play in the English Premier League.  

Riley spends his spare time consuming the latest trends on TikTok, watching horror movies, cooking his famous taco dish,  and traveling (pre-COVID of course). His favourite city is Tokyo, Japan.

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– The Kindred Team –