Social Media in China
Social dominates the digital landscape in China
Chinese spend on average 2+ hours on social media daily, and this continues to increase as does the social platforms’ various functionality. Local knowledge and language skills are critical in leveraging the full capabilities of China’s unique social media platforms and delivering your brand story in an authentic and credible manner. Engage Kindred to extend your brand’s reach to a mass audience and establish a strong, relevant brand image in China through it’s unique social media platforms, whether that be market leaders WeChat and Weibo or niche stars Mafwengo and Keep.
WeChat Marketing
Drive awareness through WeChat Advertising, build credibility and cut-through with leading KOLs on the platform, build a Mini Program to further your engagement, and drives sales online through the WeChat Store or offline using WeChat Pay.
Weibo Marketing
An engaging content strategy will be key to your success on this platform, amplified via KOLs and display advertising. Also available within the platform is a search function for users to find relevant content, and where brands can purchase keywords to ensure their visibility.
Tik Tok / Douyin Marketing
Deliver your creative content in the form of premium Open Screen Ads (when the app is opened), integrated Feed Ads (a native approach), fun and interactive Sticker Ads and Music Ads (often used as part of a promotion) or leverage KOLs on this platform to develop content and bring you an audience.
Account Setup
We'll get your business set up on local accounts, from identifying the account type to best match your needs, to satisfying tricky local registration requirements, and utlising each platforms full features and capabilties in establishing you a standout profile .
Content Creation
Kindred does not take a cookie cutter approach, and will ensure your content resonates in the unique Chinese culture. We'll lead your copywriting, translation, photography, videography, and utilised stock imagery to deliver a brand content that that will cut-through on on social.
Community Management
Managing a community across multiple platforms, languages and markets can be time consuming let alone difficult without Chinese language skills Kindred offers community management in both simplified & traditional Chinese that can be scaled to your needs.
KOL
We'll develop highly impactful influencer engagement campaigns with Chinese KOL to fit your brand strategy and budget. Whether it's content creation, social posting, live streaming tutorials and promotions, or in-app sales you are after - there's a KOL and a social platform to do it.
Leading Platforms
The Chinese social platforms you activate on will depend on your target audience and your goals, with each platform having a unique strength in the way their audiences are engaged. China’s list of social platforms continues to grow as even niche platforms have a sizeable audience in a 1 billion plus population, so there are many to consider. Below we highlight some of the leading social platforms for brand marketing.
 Wechat |  Weibo |  Red |  Bilibili | |
|---|---|---|---|---|
Type | Messaging & Payment Centric | Networking Centric | KOL & Commerce Centric | Video centric |
Size | ~1B Monthly Active User | ~500M Monthly Active User | ~200M Monthly Active User Growing fast! | ~170M Monthly Active User Growing fast! |
User Profile | China’s No.1 App – Broad Base 78% penetration of 16-64 yo | 56% male & 44% female 75% of users 18-30 yo | 80% female users 50% of users 18-35 yo Skew to tier 1-2 cities | 55% male & 45 female 80% of users 18-35 yo Skew to Tier 1 & 2 cities |
Typical Use | From instant messaging and social sharing, to online and offline payments, this app integrates with user’s everyday life
Short Form Content / Purchase Orientated. | ‘’China’s Facebook‘: A microblog platform used to foster relationships via sharing & receiving info. Celebrity/entertainment news focused.
Short Form Content /Engagement Orientated | A KOL-led shopping guide and product review / sharing community with E-comm store. Focused on beauty, fashion, travel and luxury.
High Visual Content / Purchase Orientated. | Originally Anime Game & Comic (AGC) Centric, now recently also a leader in Educational content.
Short Video / Chat Room Experience |
Book your Free
30-min Strategy Session
We’d love to chat about how Kindred can help accelerate your business growth. We’re offering a 30-min Strategy session FREE for 5 businesses each month (worth $800), where we’ll help you identify the key jobs to get done in achieving your goals. Discover why Kindred can scale your business faster.