Brand Storytelling to your
Chinese Audience
Storytelling your brand is more important in China than anywhere
A social ad may spark interest, but only a continuous and consistent narrative across multiple touch-points will connect your brand with users on a deeper level. The Kindred team are more than digital and data-driven experts, we are passionate storytellers.
Chinese consumers require eight touchpoints before they buy cmpared to just four for Western shoppers, according to McKinsey China. Ultimately, this means you will need to ensure each interaction consistently builds desire for your brand.
Trust Kindred to tell Chinese audiences your brand story in the most compelling way.
Content Strategy
We'll help build your Chinese content strategy based on a strong understanding of your targety audience and their purchase journey. What's more we'll guide you on what type of content to invest in and where you can cut corners. Kindred is experienced in developing high-performing contents at all budgets levels.
Premium Content Writing
When it comes to content writing, we believe native is best. Kindred's Chinese team members will ensure your brand communications are delivered true to their intent and resonate with Chinese audiences. It's the little details that build trust and familiarity with your brand.
Content Localisation
With less than 1% of Chinese speaking English and maintaining a highly unique culture, localising your content will provide you better chance of connecting with these audiences, increasing credibility and ultimately sales. We'll identify relevant content and ways to engage on your Website, Social & E-Commerce platforms.
Video + Photography
Kindred has local Chinese photo and videographer partners who can represent your brand in a local context. We can lead briefing through shoot day management to obtain you the best quality content for your China marketing. For a lower budget solution, we'll happily source stock imagery where we can!
Book your Free
30-min Strategy Session
We’d love to chat about how Kindred can help accelerate your business growth. We’re offering a 30-min Strategy session FREE for 5 businesses each month (worth $800), where we’ll help you identify the key jobs to get done in achieving your goals. Discover why Kindred can scale your business faster.