Our Results speak for themselves
PPC, Web Development, SEO, Facebook Advertising
Background
ANA InterContinental Manza Beach Resort are located in the Japanese Okinawa Islands. They wanted a digital partner to help improve their revenue through digital channels. This involved attracting new guests from Japan, Mainland China, Hong Kong, Taiwan, Korea and USA. We took a holistic approach, launching a new website, managing a photoshoot, crafting messaging for each key target audience, improved the UX across owned, paid and 3rd party channels and launched paid media campaigns.
Solution
As part of our Paid Campaign Strategy, we targeted new guests via programatic display advertising targeting audiences who were interested in travel to Okinawa. we also targeted those who had recently visited the resort’s website with video and banner ads.
Results
After a year of optimisation, Kindred successfully increased the resort’s monthly revenue from programmatic ads from $3.5K USD to $41.8K USD. We generated $720K of incremental revenue for the resort with a spend of $34.8K for the same time period. The full year ROI was 20.68.
ROI
20.68
Increase in
monthly revenue
1094%
Incremental
Revenue (USD)
720K
Facebook Ads, Instagram Ads
Background
At the end of 2019, a well known Tokyo restaurant group was holding a 3 month long event across its venues. Promoting this event through Social Media, the Marketing Team became concerned that engagement rates were starting to decline after 3-4 weeks, and that creative fatigue had set in. Kindred was engaged to provide a solution.
Solution
Kindred recommended A/B Testing different creative approaches (14 in total, including 2 video formats) that kept the event new and exciting to audiences, utilising a paid social media campaign which would quickly identify the higher performing creatives. These creatives would then be continued through the remainder of the paid campaign, and inform future content development for both organic and paid posts.
Results
The paid campaign generated +66% click-through rate in Month 3 vs. Month 1 of the promotion, and resulted in a total of 349 restaurant reservations. The Marketing Team also obtained strong learnings for future content creative development.
Engagement
(CTR)
66%
Incremental
Bookings
349
PPC, Conversion Optimisation (UI)
Background
Crowne Plaza was looking for a digital agency to help them stabilise revenue for a hotel within Japan. Market demand was declining (by 19% YOY) and competition was rapidly increasing. Budget was limited and timing was critical, so we introduced paid advertising and optimised the performance of their existing website.
Solution
As part of our Paid Campaign Strategy, we utilised Google Ads (Japanese and English) and banner ads to targeting Japanese domestic audiences who were interested in traveling to the destination. we also targeted users who had recently visited the resort’s website with banner ads to strengthen the message.
Results
Over a 6 month period, Kindred successfully gained a 14.5% increase over its competitors. We generated $256K of incremental revenue with a spend of $18K. The return on investment was 14.22.
ROI
14.22
Incremental
Room Nights
1,996
Incremental
Revenue (USD)
256K
Capabilities
Kindred’s user-centric approach is backed by data science. Using the latest methods and technology, we can share your message far and wide – connecting your brand deeply with people and places that may have once seemed unreachable. We build a compelling and consistent user-centric narrative across a complex and competitive digital landscape. Find out why Kindred can scale your business faster.