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Your Hospitality Specialist
We'll make your Hotel, Restaurant or Bar their preferred destination.

Growing your web and omnichannel revenue.

Whether travel and dining demand is up or down, we’ll adjust your strategy accordingly and maximise your return on advertising spend. We don’t take a cookie cutter approach, and we’re definitely not a one trick pony. We’ll manage your brand and business across all digital channels, and drive bookings conversions to your most profitable channel.

Our digital specialists have deep knowledge of the hotel and restaurants digital landscape with a strong understanding of revenue management and commercial strategy. We overcome the common challenges faced in the industry of having consistent digital talent coverage, best practice knowledge across a complex digital landscape, and the ability to integrate digital plans with broader commercial and revenue management.

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Website

Website Development
Optimising Existing UI + UX
Custom + WordPress CMS
HTML + CCS Development
Behavioural Heatmapping
Conversion Optimisation
Customer Reviews
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OTA Management

Global OTAs
Domestic OTAs
Content Optimisation
Hotel Review Scores
Revenue Management
Campaigns + Promotions

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Accelerate your growth with Kindred.

FREE 30-min Strategy Session

This month, we’re offering a FREE 30-min Strategy session for 5 businesses (Worth $800). 
Please enter your details to register your interest. Suitable for Startups or Titans! 

Fiona Cubitt

Founder / Managing Director

Meet Fiona. She’s a visionary who thrives at the intersection of digital media and human connection. She is passionate weaving compelling narratives that strike a chord. Her experience has been gained over a 20-year journey, working in marketing roles for some of the world’s best brands, from Mercedes-Benz to InterContinental Hotel Group, Ansell Healthcare, and ANZ Bank. Her innovative spirit is reflected in passion for adopting and testing the latest trends. Beyond the world of marketing and AI, she finds inspiration in modern art and design. Fiona is also the most fashionable geek you’ll find.

Tania Trapla

Business Strategy Director
Tania has jumped the fence from client to agency side, bringing with her an extensive knowledge of consumer goods marketing that spans health & beauty, grocery food and electronics categories in her time at leading multinational companies L’Oreal, Mondelez, Nestle & LG Electronics – mostly in Australia, but also a few years based in Seoul, South Korea. Bangapseumnida! 
 
Tania is passionate about building distinct brands with purpose, and leading innovation across the total marketing mix to deliver compelling consumer propositions. An enthusiastic global traveller and foodie, Tania is excited to bring both her professional experience and personal passions to Kindred.

Sirirat Petpranomporn

Digital Consultant / Hospitality & UX

Vava began her marketing career working in the advertising industry before jumping into hospitality. There she held various management marketing roles with Warwick Hotels & Resorts, Starwood Hotels and IHG. Vava possesses a thirst for knowledge, which comes through in her desire to travel and learn new things. This thirst has led her to realize one her of strongest passions; skiing. Vava speaks several languages outside of her native Thai tongue; Japanese and English.

Sirirat Petpranomporn

Digital Consultant / Hospitality & UX​

Vava began her marketing career working in the advertising industry before jumping into hospitality. There she held various management marketing roles with Warwick Hotels & Resorts, Starwood Hotels and IHG. Vava possesses a thirst for knowledge, which comes through in her desire to travel and learn new things. This thirst has led her to realize one her of strongest passions; skiing. Vava speaks several languages outside of her native Thai tongue; Japanese and English.

Yvette Xu

Account Director - APAC

Originally from Suzhou, China, Yvette studied advertising at the Chinese University of Hong Kong and started her journey of account servicing at global agency Y&R Hong Kong. During her time at some of Hong Kong’s best-known agencies, she has managed high-profile clients across various sectors, including FMCG, manufacturing, automobile, electronics, and government organizations.  She is currently leading some of Kindred’s most important accounts including Airbnb and Monday.com

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– The Kindred Team –