PPC | Paid Search
Drive business performance with a PPC campaign
We take a data-led, yet user-centric approach to planning and optimizing your campaign – to land the right message for the right audience, deliver cut-through, remove waste, and maximise sales.
Depending on your target audience and business goals, we may recommend paid advertising in the form of Paid Search / SEM, Programmatic, or Paid Social to attract new and repeat buyers to your site. Our team has extensive experience managing paid advertising within many ad platforms including Google, Yahoo!, Apple, Facebook, Instagram, Twitter, LinkedIn, YouTube, Baidu, Bing, Naver, Line, WeChat, Mafengwo and Programmatic partners.
We’ll also ensure your brand achieves conversion not just clicks by optimizing your Website UX, ensuring a clear path to purchase for your visitors.
What is PPC or Performance Marketing?
Pay per click (PPC) advertising is a type of digital marketing activity. Advertisers pay a fee every time an ad is clicked. Unlike traditional offline advertising (TV, print, radio etc) you can see the direct result and performance of your advertising campaigns (eg. impressions, clicks, conversions, revenue). The benefits of PPC advertising is guaranteed visibility and only paying when a user clicks to view your content. Though whilst this brings certainty that your ad has been seen, it does not guarantee your target audience or even a quality audience has been brought to your site. Kindred’s experienced campaign managers will help you to define a high performing campaign strategy and optimize continually.
SEM / Paid Search:
Google Ads, Yahoo, Bing, Naver, Apple and Baidu
Search Engine Marketing (SEM), a form of PPC advertising, increases your website’s visibility in search engine results pages. When considering that most website visits start with a search query, and that few search queries move beyong the first results page, the importance of gaining visibility in search becomes aparent. SEM is a quick way to generate traffic to your website, where a strong Customer Experience (CX) optimised for conversion will generate a sale. Search ads are bought against certain keywords identified as relevant to the product, service or industry you participate in – placing your ad in front of people already assumed to be interested. Kindred can provide in-depth keywords research, professional ad copywriting, campaign setup, and on-going optimization for stronger results.
Paid Social Ads
Unfortunately, the days of simply posting on social and expecting all your followers to see everything are pretty much over. On the positive, Social Media advertising has opened a new door for brands to present themselves to new and existing audiences in a contextually relevant and engaging form. Social media advertising is a great way to spread your brand’s message and build awareness about your product or service, at the same time building a community. However, strong performance lies in understanding each platform’s audience profile, targeting the right audience and optimizing content in many different ad formats available. Kindred has a strong knowledge of both global and local social media platforms and can help you determine which social platforms and advertising formats are best for your business goals and target audience.
ECommerce Performance: SEO, CRM & UX
E-commerce is on the rise and will continue to grow as more users shop online, and online sellers improve their customer experience. Establishing your own brand’s E-Commerce website is recommended to allow more control over your brand image and customer experience, accessing customer data, avoiding unnecessary competition, and eliminating listing fees. But there’s more to it than simply creating a cheap, quick website, it’s important that SEO is considered for traffic, the UI is designed for conversion, and a supporting CRM platform is establish to help to close the sale and build loyalty post sale through an eDM strategy. Kindred can identify the right solution for your business needs and budget, building a cost-effective, yet performance-focused website that includes an online store and effective strategy to reduce shopping cart abandonment and increase sales.
Website Conversion Optimisation
A website that makes it simple for visitors to experience your brand whilst achieving their purpose, is critical to you also achieving your goal. Often their purpose is your goal, they want to make a purchase as much as you want to make a sale! To solve this, our team ensures UX is central to the website’s design. We take a Human-Centred Design approach – ensuring we start with empathy for the people we are designing for and understand their journey in designing the end solution. We also utilize Social Listening tools to share insights about your own brand as well as topics that are being talked about by your target audiences. Throughout we ensure a clear call to action and ensure that the website experience is designed to convert a sale or booking. Kindred’s team of specialists in the Asia Pacific region will advise on content localization, including local market trends, consumer and shopper behavior, and provides content creation and management, including copywriting and translation, photography, and videography.
Programmatic Advertising
Programmatic, a form of PPC advertising, increases the relevance of your advertising placement across the internet throughout a buyer’s journey, by showing an ad to a specific customer type in a specific context. This can be in the form of static or video display ads and include customized messages for different audiences or stages of the journey. The other often talked about aspect of programmatic is the automated auction-style nature of advertising buying, where a seller’s minimum price and a buyer’s maximum price are matched up in real time. Kindred can work with you to establish your campaign goals, target audience, buyer journey and creative executions and tactics to maximize conversions and revenue generated from programmatic advertising for your business.
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