SEO, AEO and GEO in China
Get found on Baidu and China’s AI search.
Our bilingual team builds visibility on Baidu, China’s AI search tools and the platforms Chinese buyers search inside, with Simplified Chinese keyword research, content and technical SEO built for China.
Trusted by global brands
Get found in China,on Baidu and beyond.
Google isn’t available in mainland China. We build your visibility on Baidu, WeChat, RedNote and AI search, from technical setup to content that ranks.
What you get
- A plan to increase SEO, AEO and GEO
- Keywords your buyers use
- Content AI search cites
- Google SEO for Hong Kong and Taiwan
What we offer
SEO, AEO and GEO, in Chinese.
Three ways to be found: rank on Baidu (SEO), become the direct answer (AEO) and get cited by AI tools (GEO), all researched and written by our native team.
Search & AI visibility audit
Where you rank on Baidu, whether DeepSeek, Doubao and Baidu AI search mention you, plus hosting, speed and ICP checks.
Keyword & question research
The words and questions Chinese buyers use, in Simplified Chinese for the mainland and Traditional Chinese for Hong Kong and Taiwan.
SEO: on-page & technical
China-ready speed, structure, Baidu indexing and native copy, so your pages can be found and trusted.
AEO: answer-ready content
Clear answers, FAQs and structured data for Baidu’s answer boxes and AI summaries, plus expert answers on Zhihu.
GEO: AI citations
Content and credible Chinese sources that help DeepSeek, Doubao and Baidu AI search understand and recommend your brand.
Authority & mentions
Mentions on Chinese media, Zhihu, WeChat and RedNote, the sources Chinese search engines and AI tools rely on.
See our SEO, AEO & GEO approach →Engineered for China’s speed, built for global scale.
China isn’t a market you simply enter. It runs on its own platforms, at its own pace. We give global brands the team and systems to work inside China’s walled gardens, from social commerce on RedNote to Douyin and WeChat, and to keep growing once they’re in.
System Decode
More than market entry. China-first strategy that accounts for local regulation, platform rules and how mainland consumers actually get from discovery to purchase.
Social-First
In China, the feed is the storefront. We produce frequent, platform-native content built for the way RedNote and Douyin decide what people see.
Cross-Platform
One media plan across the Tencent, Alibaba and ByteDance ecosystems, so a customer who finds you on one platform can buy on another.
Hyper-Local
Plans that change city by city. From Tier 1 hubs to fast-growing lower-tier cities, we adapt to how each one shops.
Native Growth
No waiting on headquarters. China-native specialists work inside your team, so decisions move at the speed of the local market, not a global approval chain.
Rank on Baidu. Then get cited.
Chinese SEO starts with a fast, properly hosted site in Simplified Chinese, not a translated global page.
Our four-step process builds the technical and content foundation, then grows visibility across Baidu, in-app search and AI answers.
Book a discovery call-
Audit
Search and AI visibility today.
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Research
Words and questions buyers use.
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Optimise
Hosting, pages and schema.
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Grow
Content, mentions and AI citations.
Because we know
A website hosted outside China can load so slowly there that Baidu barely sees it.
Why global brands chooseKindred for China
One regional team with one point of accountability. Our APAC hub sets the strategy, and local teams adapt it for each market. You get the reach of a network with the cultural depth and speed of a boutique team.
One partner for Greater China
No more juggling agencies, markets and timelines. One contract and one team across Mainland China, Hong Kong and Taiwan.
Fluency in each market
We understand the local language, tone, decision-making and rituals that shape how people buy.
Integrated services
Strategy, creative, media and production run side by side, under one plan.
Local nuance, region-ready
Consistent across the region and relevant in every market, shaped by people who live there.
On-the-ground experts
Local operators, creators, analysts and strategists. Not a remote audit team.
Greater ChinaSuccess stories
Medpace: Optimising conversion in Mainland China
We supported Medpace with conversion rate optimisation in Mainland China, starting with an audit and strategy review of search, website and landing pages.
Hertz: Growing demand in Greater China
Across WeChat, Baidu and RedNote, paid demand generation and organic content work as one system, bringing in more bookings from Chinese travellers.
Launching a SaaS brand in Taiwan and Hong Kong
We created a multi-channel campaign to launch a fast-growing SaaS brand in Hong Kong and Taiwan.
Lenovo: Turning fragmented content into one global narrative
We developed Lenovo’s global thought leadership series, which outperformed LinkedIn benchmarks across Asia Pacific and beyond.
Book your China discovery call
A 30-minute discovery call with our team. Tell us about your goals, your website and search presence in China and what’s holding you back. We’ll share a few high-level thoughts on where to focus, then follow up with a tailored proposal.
Book a discovery callAlso in China: China marketing · China website · China PPC
SEO, AEO and GEO in China,answered
What global marketing teams ask us about search and AI visibility in China.
Does Google work in China?
Google is not available in mainland China, where Baidu is the leading search engine. In Hong Kong and Taiwan, Google remains the main search engine, so we plan both where needed.
What are AEO and GEO?
SEO helps your pages rank on Baidu and Google. AEO, answer engine optimisation, makes your content the direct answer in answer boxes and AI summaries. GEO, generative engine optimisation, helps AI tools such as DeepSeek, Doubao and Baidu AI search understand, trust and recommend your brand. We plan all three together.
How do you track whether AI tools mention us?
We regularly test the questions your buyers ask in DeepSeek, Doubao and Baidu AI search, and ChatGPT for Hong Kong and Taiwan, and report how often your brand appears, how it is described and which sources are cited.
Do we need to host our website in China for SEO?
Hosting in mainland China usually makes a site much faster for Chinese visitors, which helps both users and Baidu. Mainland hosting requires an ICP licence, which we can help you plan for.
Is Simplified or Traditional Chinese better?
Simplified Chinese for mainland China and Traditional Chinese for Hong Kong and Taiwan. The keywords people use also differ, so we research each separately.
How do we get started?
Book a 30-minute discovery call with our China team. We’ll talk through your goals and challenges, share a few high-level thoughts, then follow up with a tailored proposal.