Your Chinese Website
Your website is the foundation of your China marketing strategy
We design a website that makes it simple for Chinese audiences to find, experience, and purchase from your brand. Our diagnostic tools help to identify your current website’s weak points, whilst our market insights and strategic know-how provides solutions that optimise your website’s performance and support the delivery of your goals. Kindred can adapt your global website or build a new website that supports your China brand strategy, depending on your global brand guidelines and budget.
Adapting Global Sites
Kindred can working within the design of your brand's existing global website in developing a high-performing website for your China brand strategy. Beyond translation, we'll identify the content relevant to your Chinese target audience, conduct SEO keyword research, copywriting, photography/videography or source stock imagery.
UI + UX Design
We take a Human-Centred Design approach to developing your website – ensuring we start with empathy for the people we are designing for, and understand their journey in designing the end solution. For existing websites we also use heat-mapping to obtain insights as to what is and isn't attracting your visitors.
China Website Hosting
Having your website hosted in China with a .CN domain will help to increase your loading speed and reduce your visitor bounce rate. Kindred's Chinese speaking team can help facilitate a cost-effective solution for you, including an ICP License, with local suppliers who are difficult to access without local language support.
ICP License / Registration
An Internet Content Publishing Licence (ICP) Licence is needed for hosting your website in China and if you intened to take onshore payments due to having onshore logistics ie. local distribution and warehousing. Kindred's Chinese speaking team can help to facilitate this process with local suppliers.
Maintenance +
Support
Depending on your needs, we can either hand over your website for you to manage in-house or continue to support you with regular content updates and resolve any technical issues on flexible and cost-efficient plans.
Website
Conversion
Increase your leads, bookings or sales through relevant landing pages for your Chinese audience segments. We'll apply best practice UX / UI to deliver compelling content and CTA to encourage conversion, removing friction which leads to bounce rates and poor ROI.
Book your Free
30-min Strategy Session
We’d love to chat about how Kindred can help accelerate your business growth. We’re offering a 30-min Strategy session FREE for 5 businesses each month (worth $800), where we’ll help you identify the key jobs to get done in achieving your goals. Discover why Kindred can scale your business faster.