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Your B2B & B2C SaaS Specialist
Ignite your SaaS success in Asia Pacific and beyond.

Lead generation and paid customer growth

Are you ready to supercharge your SaaS business’s lead generation and drive an influx of paid subscribers? It’s time to unlock your brand’s true potential with Kindred. In today’s competitive and fast-paced digital landscape, capturing qualified leads and converting them into paying customers is crucial for success. With our proven strategies and global expertise, we’ll expand your reach and connect you with a global audience hungry for a product like yours.

Our tailored, full-funnel approach combines the power of content and localisation, SEO, SEM, Paid Campaigns, Affiliate and Influencer channels to drive targeted traffic to your website. We can optimise your App Store ranking for maximum exposure to B2C audiences or craft compelling inbound marketing strategies to attract and convert B2B prospects.

But we don’t stop there. At Kindred, we’re dedicated to driving results. Our team of SaaS marketing specialists will design seamless marketing and sales automations, suggest generative AI where appropriate and support with nurturing leads and guiding them towards becoming lifelong, paying customers. We’ll optimise or localise your website experience to reinforce purchase drivers and remove any barriers, ensuring a smooth journey from lead to paid customer.

Don’t miss out on the opportunity to skyrocket your SaaS business’s growth. Take the first step by submitting an enquiry today. Let Kindred be your partner in Asia Pacific and beyond. Together, we’ll unlock a new era of success for your brand.
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Website

Content Localisation
Website Development
UI + UX Audits
Behavioural Heatmapping
Conversion Optimisation
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CRM

CRM Strategy
Lead Scoring
Segmentation + Targeting
Personalisation
Marketing Automations
Sales Automations
CX Survey + Analysis
Training + Support

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Accelerate your growth with Kindred.

FREE 30-min Strategy Session

This month, we’re offering a FREE 30-min Strategy session for 5 businesses (Worth $800). 
Please enter your details to register your interest. Suitable for Startups or Titans! 

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FREE digital health check

Fiona Cubitt

Founder / Managing Director

Meet Fiona. She’s a visionary who thrives at the intersection of digital media and human connection. She is passionate weaving compelling narratives that strike a chord. Her experience has been gained over a 20-year journey, working in marketing roles for some of the world’s best brands, from Mercedes-Benz to InterContinental Hotel Group, Ansell Healthcare, and ANZ Bank. Her innovative spirit is reflected in passion for adopting and testing the latest trends. Beyond the world of marketing and AI, she finds inspiration in modern art and design. Fiona is also the most fashionable geek you’ll find.

Tania Trapla

Business Strategy Director
Tania has jumped the fence from client to agency side, bringing with her an extensive knowledge of consumer goods marketing that spans health & beauty, grocery food and electronics categories in her time at leading multinational companies L’Oreal, Mondelez, Nestle & LG Electronics – mostly in Australia, but also a few years based in Seoul, South Korea. Bangapseumnida! 
 
Tania is passionate about building distinct brands with purpose, and leading innovation across the total marketing mix to deliver compelling consumer propositions. An enthusiastic global traveller and foodie, Tania is excited to bring both her professional experience and personal passions to Kindred.

Riley Cubitt

Digital Marketing Assistant

Based in Melbourne, Riley is studying a Bachelor of Business and Marketing.  He is a huge soccer fan and frequently stays up late to watch his beloved Liverpool play in the English Premier League.  

Riley spends his spare time consuming the latest trends on TikTok, watching horror movies, cooking his famous taco dish,  and traveling (pre-COVID of course). His favourite city is Tokyo, Japan.

Yvette Xu

Account Director - APAC

Originally from Suzhou, China, Yvette studied advertising at the Chinese University of Hong Kong and started her journey of account servicing at global agency Y&R Hong Kong. During her time at some of Hong Kong’s best-known agencies, she has managed high-profile clients across various sectors, including FMCG, manufacturing, automobile, electronics, and government organizations.  She is currently leading some of Kindred’s most important accounts including Airbnb and Monday.com

Thank you

We’ve received your details and look forward to connecting with you! Keep your eye on your email inbox for next steps.

– The Kindred Team –