Social Media in Japan
Winning over the unique social culture of Japanese
Japan’s biggest social networking platform LINE is a local one, and Twitter trumps both Facebook and Instagram in monthly active users. LinkedIn also has less presence in Japan, whilst Facebook is commonly used for professional and personal networking. Japanese behave differently on social media than what we see in western markets, or even other Asian markets and so local knowledge and language skills are critical to deliver your brand story in an authentic and credible manner across Japan’s social media. Engage Kindred to extend your brand’s reach and establish a strong brand image in Japan through leveraging the full capabilities of its unique social media platforms, including LINE, Twitter, Facebook, Instagram, YouTube or TikTok.
LINE Marketing
Whilst primarily a messaging app, brands can use LINE to reach and engage audiences through LINE Timeline content, messages, sharing announcements and coupons, and conducting surveys.
Twitter Marketing
Communicate news and updates about your brand’s products, services, special promotions, and events whilst also aligning with trending topics and hashtags to increase reach and relevance.
Instagram/Facebook Marketing
These global platforms have enjoyed strong success in Japan, though content has been heavily localised to address unique Japanese cultural needs across design aesthetics, communication etiquette and integration of popular culture.
Account Setup
We'll get your business set up on local accounts, from identifying the account type to best match your needs, to satisfying tricky local registration requirements, and utlising each platforms full features and capabilties in establishing you a standout profile.
Content Creation
Kindred doesn't take a cookie cutter approach, and will ensure your content resonates in the unique Japanese culture. We'll lead your copywriting, translation, photography, videography, and utilise stock imagery to deliver a brand content that that will cut-through on on social.
Community Management
Managing a community across multiple platforms, languages and markets can be time consuming and difficult without Japanese language skills. Kindred offers community management in kanji, hirana and katakana that can be scaled to your needs.
KOL
We'll develop highly impactful influencer engagement campaigns with Japanese KOL to fit your brand strategy and budget. Whether it's content creation, social posting, live streaming tutorials and promotions, or in-app sales you are after - there's a KOL and a social platform to do it.
Leading Platforms
The Chinese social platforms you activate on will depend on your target audience and your goals, with each platform having a unique strength in the way their audiences are engaged. China’s list of social platforms continues to grow as even niche platforms have a sizeable audience in a 1 billion plus population, so there are many to consider. Below we highlight some of the leading social platforms for brand marketing.
 Wechat |  Weibo |  Red |  Bilibili | |
|---|---|---|---|---|
Type | Messaging & Payment Centric | Networking Centric | KOL & Commerce Centric | Video centric |
Size | ~1B Monthly Active User | ~500M Monthly Active User | ~200M Monthly Active User Growing fast! | ~170M Monthly Active User Growing fast! |
User Profile | China’s No.1 App – Broad Base 78% penetration of 16-64 yo | 56% male & 44% female 75% of users 18-30 yo | 80% female users 50% of users 18-35 yo Skew to tier 1-2 cities | 55% male & 45 female 80% of users 18-35 yo Skew to Tier 1 & 2 cities |
Typical Use | From instant messaging and social sharing, to online and offline payments, this app integrates with user’s everyday life
Short Form Content / Purchase Orientated. | ‘’China’s Facebook‘: A microblog platform used to foster relationships via sharing & receiving info. Celebrity/entertainment news focused.
Short Form Content /Engagement Orientated | A KOL-led shopping guide and product review / sharing community with E-comm store. Focused on beauty, fashion, travel and luxury.
High Visual Content / Purchase Orientated. | Originally Anime Game & Comic (AGC) Centric, now recently also a leader in Educational content.
Short Video / Chat Room Experience |
Book your Free
30-min Strategy Session
We’d love to chat about how Kindred can help accelerate your business growth. We’re offering a 30-min Strategy session FREE for 5 businesses each month (worth $800), where we’ll help you identify the key jobs to get done in achieving your goals. Discover why Kindred can scale your business faster.