Your SEO
Optimise your website's ranking in search engine results pages
Whilst Google leads globally with over 85% share of searches made, in China Baidu is the leader, and in Japan Yahoo! has significant share too, so knowing and addressing the nuances of each of your key markets in developing your SEO strategy is important. Consider how often you go beyond the first 5 or even 10 listings on a search engine results page? Not often, right? SEO is a mid to long term investment in your brand’s organic online visiblity, that will keep paying back over time as you can reduce reliance on paid SEM. The Kindred team can identify the on-page and off-page factors that will increase traffic to your site via the major search engines Baidu & Sogou – including identifying keywords your users are searching for – suggesting technical enhancements and identifying relevant backlinks.
What exactly is SEO?
SEO or Search Engine Optimisation, is the process of optimising or improving the performance and appearance of your website within search engine results.
Wondering why you should engage an agency to support with SEO?
Consider, how many of your own online purchases start with a search query? More than 10 billion searches are made each day between justGoogle and Baidu. There is no doubt that search engines are a critical part of any brand’s digital strategy. There’s also no denying that search engines are complex – constantly evolving their algorithms to stay relevant and benefit their end user. They can be a bit of a black box, with many factors influencing a website’s SEO performance. Staying up to date with the latest SEO practices can be difficult for people that are not specialists in this field.
Kindred can help you build long-lasting results to increase your sales in Australia, UK, US, Asia and beyond.
Website Audit
We'll assess your performance within relevant search engines and conduct an in-depth review of your existing website to identify root causes and opportunities that we'll deliver back to you with actionable recommendations and a view on prioritisation.
On-Page SEO
We'll identify the most critical pages of your website to optimise in order to rank higher and earn more relevant traffic in search engines, and implement your contents and keywords to support on-page optimisation.
Technical SEO
Your back-end contents is just as important as your front-end for optimisation search rankings. We'll ensure the all technical data and specifications are completed to support Baidu & Sogou in assigning your website a strong authority.
Keyword Research
Our multilingual team can support you in identifying your competitive keywords for the China market, in both simplified and traditional Chinese. A direct translation is not suitable, as we consider what and how Chinese search for your product category that's different to other markets.
Link Building
To further strengthen your authority in Chinese SEO, we will apply the appropriate internal links and outreach to generate inbound links to your website. Our marketplace knowledge allows us to identify the most relevant websites to partner with for inbound link building.
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