Get your marketing strategy
right before anything else
Powerful growth starts with clarity.
An effective growth strategy starts with a solid understanding of your business goals and target audience. Engage Kindred’s team of brand and digital channel experts who will ensure your digital plans are an integrated part of your total business strategy. We’ll help you asses the channels and platforms that will best deliver on your goals and reach your target audience, with a strong focus on understanding your customer’s buying journey in our approach.
Social strategy
We'll help you identify the right social platforms to activate for each market, depending on your target audience, goals and budget - with each platform having a unique strength in how their audience is engaged.
Channel strategy
Whether its Social, Search, Website, E-Comm or CRM, we'll consider the total digital landscape in developing your plan and focus your investment in the channels that will maximise your business outcomes.
Brand positioning
We can help you develop a compelling brand positioning that meets the needs of your target segment and that satisfies a marketing niche among your competitive set.
Audience Targeting
If you're not yet clear on your target audience profile in your domestic or international markets, then we'll help identify your key segments and use A/B Testing to find which is best performing.
Strategy localisation
Our team have extensive experience targeting users from all corners of the globe to support your brand's growth agenda in international markets. Our location in Hong Kong ensures we are well placed to service key markets within Asia Pacific and beyond.
Channels Optimisation
Our digital experts have up to date knowledge on the digital landscape in key global markets & will implement best practice tactics to deliver on your digital goals.
We’re not just tech nerds, we’re marketers and storytellers too.
We build human-centric brands for a digital world. Backed by data-science, we place the user at the centre of our digital strategies. We build a compelling user-centric narrative, connecting your brand with new customers around the world, influencing them during key moments. Most importantly, our results speak for themselves.
Our Growth strategy process
Audit
To really understand your business, we conduct a thorough audit and analysis to discover where your gaps are. This ensures we are able to develop a customized strategy that best fit your needs.
Backed by data
Sometimes data can provide useful insights that would never have expected. This is why we build your digital strategy based on the latest market research data.
Measure & optimise
Together with our clients we agree as to what Key Performance Indicators matter for your business. This is how we measure the performance of your digital activities. We then continue to perform ongoing optimization to support growth and evolves within an ever-changing digital landscape.
Get a proposal
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where we can discuss your requirements.