Grow your B2B Sales in China
Automate and customise your B2B sales efforts in China
Developing a B2B Digital Strategy in China follows similiar principles to the rest of the world, though the benefits of automation perhaps even greater with the scale of the country and population. What will be different are the cultural customs by which you engage and the Chinese platforms used to reach your audience. Kindred’s Chinese team will support your not only in activating your digital channels and tactics, but also bridging the cultural and language gaps between international businesses and Chinese audiences.
Marketing Automation
Reach your customer segments across multiple channels with automated messages across email, web, social and text message. We'll help you to use customer data to reach your target audience with a relevant message at the right time, supporting conversion through the purchase funnel.
Sales Automation
Stop wasting time manually updating customer data and organising sales calls, and let the system do it for you. We'll setup or optimise your sales flow so you can rather focus on your customer calls, enable more calls, and improve customer satisfaction and conversion.
Inbound Content Marketing
We'll help you deliver quality content to address your customer’s needs at every stage of their buying journey, building credibility and boosting sales for your business. Use content as a lead magnet or to nurture leads. We can identify key topics for your China audience segments and develop locally relevant content.
Martech Platforms
We can help to design and integrate your different software services and tools into a MarTech (Marketing Technology) stack to streamline your marketing operations, both in and outside China. Once you have your Martech stack, we'll ensure all your channels are linked and talking with your core CRM.
Lead Scoring & Nurturing
We can set up your marketing and sales automation platform to assign lead scores, helping you to quickly seed how engaged your leads are at different times, allowing you to adjust the frequency or type of content pushed out to nurture them for maximum effectiveness.
LinkedIn & MaiMai
Leverage industry-centric social platform LinkedIn and MaiMai to target and outreach to your audience using filters for region, industry, company, title, and school. Adopting an interface and features more familar to Chinese audiences, MaiMai is said to be winning the race in China and still on a strong growth trajectory.
Book your Free
30-min Strategy Session
We’d love to chat about how Kindred can help accelerate your business growth. We’re offering a 30-min Strategy session FREE for 5 businesses each month (worth $800), where we’ll help you identify the key jobs to get done in achieving your goals. Discover why Kindred can scale your business faster.