Kindred is an independent media and creative agency built for Asia Pacific, supporting growth across Japan, Korea, Greater China, Singapore, Southeast Asia and Australia. One regional partner, fourteen markets.
We turn APAC complexity into measurable growth, market by market.
Most agencies treat APAC as one region. We don't. We work city by city and culture by culture, with a growth framework built for how Asia Pacific actually works: its speed, its diversity, its platforms and its people.
Kindred is an APAC-first partner for brands that need more than translation. Local insight, decisions backed by data, and creative made for each market. When growth depends on getting Asia Pacific right, you need fluency, not assumptions.
From Singapore to Shibuya, Bangkok to Beijing, we help brands sharpen their strategy, adapt fast and scale across the region.
Book a strategy session
LINE
Yahoo! JP
Naver
KakaoTalk
WeChat
Weibo
RedNote
Baidu
TikTok / Douyin
Shopee
Grab
YouTube
X
Instagram
Facebook
WhatsApp
Snapchat
LinkedIn
LINE
Yahoo! JP
Naver
KakaoTalk
WeChat
Weibo
RedNote
Baidu
TikTok / Douyin
Shopee
Grab
YouTube
X
Instagram
Facebook
WhatsApp
Snapchat
LinkedIn
One integrated team covering strategy, creative, media and embedded talent, from start to finish. Built for how Asia Pacific actually works.
Market strategy built around your category, your audience and who you're up against in each market. Not a global playbook with a new cover.
Explore strategy
Adapt global campaigns for Japan, Korea, China and Southeast Asia. Native copywriters transcreate headlines, scripts and visuals so your creative feels local, not translated.
Explore transcreation
Paid media, SEO, UX and conversion work shaped around how customers in each market search and buy, so your budget works harder.
Explore performance
Content and communities people actually want to be part of, on the platforms each market uses, from LINE to RedNote to Instagram.
Explore social
Senior marketers, creators and producers who join your team for as long as you need them, and leave your in-house capability stronger.
Explore in-house support
Editorial, brand films and long-form content from native writers who know the latest trends and what works in your category and market.
Explore storytellingNot sure which discipline fits? We'll shape the right mix for your stage, your category and your plans for Asia Pacific.
Discover servicesWhen you run marketing across APAC, the hardest part isn't always the work. It's the distance between markets, languages and teams. We close that gap.
One partner who understands the culture, the platforms and the rhythm of each country.
We help global brands find their way across the region, keep creative aligned across borders, and make every market feel manageable, wherever you sit.
Running marketing across APAC, the hardest part is the distance between markets, languages and teams. We close that gap across fourteen markets, with one partner who understands the culture, platforms and rhythm of each country. We keep creative aligned across borders and make every market feel manageable, wherever you sit.
Yahoo! JAPAN, LINE and the local channels that matter, for global brands growing in Japan.
Naver, Kakao and fast-paced content for brands that want to scale in Korea.
Content and media strategy across WeChat, Baidu, RedNote and Bilibili, for brands scaling in Mainland China, Hong Kong and Taiwan.
A cross-border hub. Many of our enterprise clients run their regional office from Singapore, and we reach both local and international audiences from here.
Growth across Malaysia, Indonesia, Vietnam, the Philippines and the wider region.
LINE, Facebook and TikTok-led culture marketing for Thailand's mobile-first consumers.
Performance-led growth and brand strategy for the APAC market closest to Western behaviour, with its own local nuance.
One brief, multiple markets, one accountable team. Phased multi-market launches with shared strategic ownership.
Every Asia Pacific market has its own platforms, and the channels that matter change at every stage of the funnel.
We build funnels for how each market actually works, not a global plan with a translation.
One regional team with one point of accountability. Our APAC hub sets the strategy, and local teams adapt it for each market. You get the reach of a network with the cultural depth and speed of a boutique team.
No more juggling agencies, countries, and timelines.
We understand the local language, tone, decision-making and rituals that shape how people buy.
Strategy, creative, media and production run side by side, under one plan.
Consistent across the region and relevant in every market, shaped by people who live there.
Local operators, creators, analysts, and strategists.
A 30-minute consultation focused on understanding your ambition in the Asia Pacific region, your internal structure, priority markets, and your growth challenges. We’ll discuss how to unify your strategy, creative, and media across the region, and where to start.
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AI has reduced the cost of researching, entering and marketing across international markets. But it has not removed
Japanese consumers do not scroll the same way many global brands expect. Engagement is often quieter, more private,
In Japan, growth is rarely driven by disruption alone. Trust is built gradually through consistency, familiarity, and steady
Foreign brands rarely succeed in Japan by moving faster. They succeed by feeling familiar. In Japan, growth comes
Japan rarely moves first. It moves when trust is established.
From the outside, that can look slow. Inside
Explore the transformative impact of Fractional CMO Marketing in the Asia Pacific. Learn how these strategic partners drive
Kindred brings strategy, creative, content and media together across Asia Pacific. Instead of a fragmented agency setup (one shop for strategy, another for creative, a third for media, plus a local partner in every market), you get one accountable team with regional oversight and native execution in every country we serve.
In practice, that means a single regional strategy owned by a senior lead, brand and creative systems built for APAC (not retrofitted from a Western template), full-funnel paid media across every major regional platform, and reporting that rolls up to your global team in one dashboard.
Three things.
One: most agencies treat APAC as one region, or hand it off to a network of loosely coordinated affiliates. We work as a single accountable team, with senior strategists, creatives and media leads who are native to the markets they serve.
Two: strategy, creative and media sit together, not in silos with hand-off delays. Decisions move at the pace your business actually needs.
Three: honest advice. If a market isn't ready for you, or a different approach would serve you better, we'll tell you. Honest counsel is rarer than it should be.
We have team members in Hong Kong (our regional operations base), Japan, Korea, Southeast Asia and Australia, and long-term in-market partners in Greater China, Singapore, Thailand, Vietnam, Malaysia, India and New Zealand.
From your side, the difference is invisible. Every engagement runs under one regional model: one quality bar, one accountable contract holder and one reporting cadence, whichever markets are in scope.
Our deepest expertise is APAC, and that's where we'll always add the most value. We're not pretending to be a global generalist.
That said, we support multi-region engagements where APAC sits inside a broader global programme, and we work with global lead agencies regularly. If you need a regional partner who plugs cleanly into a global setup, that's exactly what we're built for.
Global brands taking APAC seriously. Enterprise SaaS, B2B tech, hospitality, premium consumer, travel, automotive and financial services are our deepest sectors.
Common situations include:
Yes, at the same time, by design. Regional leads coordinate strategy, brand consistency and reporting, while in-country team members own execution, local creative judgement and market-level decisions.
Your regional or global team gets one dashboard and one strategic partner. Your local market teams get a partner who speaks their language, knows their platforms and has senior decision-making authority.
Yes, end to end. Brand films, editorial, social content, performance creative, branded podcasts, print production and full transcreation (not just translation) for every market.
Production is led by in-market creative directors, so the work feels native rather than adapted from a global template. We have our own production capability in Japan, Korea, Hong Kong, Southeast Asia and Australia, and partner with vetted regional studios everywhere else.
Yes. Full-funnel paid media across every major APAC platform, including Yahoo! JAPAN, LINE, Naver, Kakao, WeChat, Douyin, RedNote, Bilibili, Google, Meta, LinkedIn and TikTok, plus programmatic display, retail media, OOH, DOOH and emerging channels.
Planning, buying, optimisation, attribution and measurement all sit in one team. We work to your KPIs, whether that's pipeline, CPL, CAC, ROAS or branded search, and report on a schedule that fits your business, not ours.
Generative AI is part of our production and reporting workflows, for speed and exploration, not for decisions about what goes to market. Local strategists make every culturally sensitive call. AI speeds up the craft. It doesn't replace it.
On martech, we work inside your existing stack and connect APAC platforms like Naver Analytics, WeChat insights and LINE Business to your global reporting. If you don't have a stack yet, we'll help you choose one.
Yes. Fractional and embedded marketers, creators, performance leads and regional strategists who join your team, sometimes for a single launch window, sometimes for a year-long capacity build.
It's useful when you need senior, in-market capability fast without a permanent hire, or want to upskill an internal team alongside execution. Day rate or retainer, whichever fits your budget model.
Yes, it's one of our core strengths. We've run simultaneous launches across 11 APAC markets under a single regional brief.
The regional strategy, brand guidelines and KPIs are shared, but every market gets native execution: copywriting, platform mix, creator partnerships and reporting set up locally. One accountable team, one quality bar and one set of conversations with your global leadership.
There are two ways in, depending on where you are.
Strategy session: book a free 30-minute regional strategy session with our APAC team. We'll look at your situation, market priorities and platform fit, and give you an honest view on whether Kindred is the right partner for what you're trying to do.
Response to a brief: if you've already written a brief, we're happy to send a proposal in response.
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Of course, if you want to accelerate your performance quickly, then we invite you to Schedule a free 30-min session so we can review your digital growth strategy.
Happy Reading,
The Kindred Team
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