Be fluent in Tokyo Be fluent in Tokyo, Seoul, Shanghai, Singapore, Sydney, Bangkok and Jakarta

Three things.

One: most agencies treat APAC as one region, or hand it off to a network of loosely coordinated affiliates. We work as a single accountable team, with senior strategists, creatives and media leads who are native to the markets they serve.

Two: strategy, creative and media sit together, not in silos with hand-off delays. Decisions move at the pace your business actually needs.

Three: honest advice. If a market isn't ready for you, or a different approach would serve you better, we'll tell you. Honest counsel is rarer than it should be.

We have team members in Hong Kong (our regional operations base), Japan, Korea, Southeast Asia and Australia, and long-term in-market partners in Greater China, Singapore, Thailand, Vietnam, Malaysia, India and New Zealand.

From your side, the difference is invisible. Every engagement runs under one regional model: one quality bar, one accountable contract holder and one reporting cadence, whichever markets are in scope.

Our deepest expertise is APAC, and that's where we'll always add the most value. We're not pretending to be a global generalist.

That said, we support multi-region engagements where APAC sits inside a broader global programme, and we work with global lead agencies regularly. If you need a regional partner who plugs cleanly into a global setup, that's exactly what we're built for.

Global brands taking APAC seriously. Enterprise SaaS, B2B tech, hospitality, premium consumer, travel, automotive and financial services are our deepest sectors.

Common situations include:

• regional teams running multi-market campaigns who need one accountable partner instead of five
• global HQs that need local fluency without juggling a network of disconnected agencies
• brands launching into a new APAC market (or several) for the first time
• established brands restarting growth after a plateau

Yes, at the same time, by design. Regional leads coordinate strategy, brand consistency and reporting, while in-country team members own execution, local creative judgement and market-level decisions.

Your regional or global team gets one dashboard and one strategic partner. Your local market teams get a partner who speaks their language, knows their platforms and has senior decision-making authority.

Yes, end to end. Brand films, editorial, social content, performance creative, branded podcasts, print production and full transcreation (not just translation) for every market.

Production is led by in-market creative directors, so the work feels native rather than adapted from a global template. We have our own production capability in Japan, Korea, Hong Kong, Southeast Asia and Australia, and partner with vetted regional studios everywhere else.

Yes. Full-funnel paid media across every major APAC platform, including Yahoo! JAPAN, LINE, Naver, Kakao, WeChat, Douyin, RedNote, Bilibili, Google, Meta, LinkedIn and TikTok, plus programmatic display, retail media, OOH, DOOH and emerging channels.

Planning, buying, optimisation, attribution and measurement all sit in one team. We work to your KPIs, whether that's pipeline, CPL, CAC, ROAS or branded search, and report on a schedule that fits your business, not ours.

Generative AI is part of our production and reporting workflows, for speed and exploration, not for decisions about what goes to market. Local strategists make every culturally sensitive call. AI speeds up the craft. It doesn't replace it.

On martech, we work inside your existing stack and connect APAC platforms like Naver Analytics, WeChat insights and LINE Business to your global reporting. If you don't have a stack yet, we'll help you choose one.

Yes. Fractional and embedded marketers, creators, performance leads and regional strategists who join your team, sometimes for a single launch window, sometimes for a year-long capacity build.

It's useful when you need senior, in-market capability fast without a permanent hire, or want to upskill an internal team alongside execution. Day rate or retainer, whichever fits your budget model.

Yes, it's one of our core strengths. We've run simultaneous launches across 11 APAC markets under a single regional brief.

The regional strategy, brand guidelines and KPIs are shared, but every market gets native execution: copywriting, platform mix, creator partnerships and reporting set up locally. One accountable team, one quality bar and one set of conversations with your global leadership.

There are two ways in, depending on where you are.

Strategy session: book a free 30-minute regional strategy session with our APAC team. We'll look at your situation, market priorities and platform fit, and give you an honest view on whether Kindred is the right partner for what you're trying to do.

Response to a brief: if you've already written a brief, we're happy to send a proposal in response.