Agile. Vibrant. Global.
Our Team
We’re a bunch of self-motivated strategists, creatives, data-nerds, digital geeks, anime lovers, storytellers and puppy lovers – who take pride in helping our clients grow and scale. We come from across Asia Pacific, each bringing our own individual character and experiences to tell a vibrant story.
Lets us tell your stories, in your users’ language, in a way that inspires action.
Founder & CEO
Yvette Xu
General Manager
Arlen Yip
Performance Director
Tania Trapla
Strategy Director
Campbell Troy
Account Director
Jiro Goto
Account Director – Japan, B2B
Kaho Ohira
Content & Strategy, Japan
Christy Lai
Performance Manager, APAC
Margi Tiarani
Marketing Manager
Brooke Croft
Content Manager
Mayo Tamura
Marketing Specialist, Japan
Sho Tamura
Performance Consultant, Japan
Chloe Lee
Content Manager, Korea
Minju Koo
Performance Specialist, Korea
Ivana Natasha
Content Strategist
Riley Cubitt
Marketing Assistant
Hannah Plowman
Graphic Designer
Siyu Tian
Content Manager, China
Claudia Tsoi
Content Specialist, China
Poornima Nadathur
Corporate Comms, Manager
We challenge the status quo
Fuel Your APAC Growth
Cultural Navigators
We go beyond translation. Our team of APAC specialists unlocks powerful insights to ensure your brand resonates on a deeper level.
Storytellers
We harness technology to analyse data and uncover hidden trends, crafting culturally relevant narratives that captivate and convert.
Results Focussed
Our team of storytellers, strategists, and cultural navigators bring a wealth of experience to propel your brand forward in APAC.
Book your free
30-min Discovery Session
Craving a transformative leap? Let’s connect. We’re extending an opportunity to delve into a 30-minute discovery session. It’s more than just a conversation – we’ll help you pinpoint the important tasks that will propel your brand forward. Come, discover the Kindred difference, and see how we can turbocharge your business growth.