アジャイルで。 元気に。 グローバルで。

チーム紹介

弊社は、自発的な戦略家、データオタク、デジタルオタク、アニメ好き、ストーリーテラー、子犬中毒者の集まりで、クライアントの成長と拡大を支援することに誇りを持っています。 世界中から集まった私達は、それぞれの個性と経験を活かして、生き生きとしたストーリーを語ります。 お客様のストーリーを、お客様のユーザーの言葉で、お客様の行動を喚起する方法で伝えましょう。 弊社は、デジタル体験をシームレスにします。

能力

Kindredのユーザー中心のアプローチは、データサイエンスに裏付けられています。 最新の手法とテクノロジーを駆使して、お客様のメッセージを広く伝えることができます。 お客様のブランドと、かつては到達できないと思われた人々や場所とを深く結びつけることができます。 Kindredがお客様のビジネスを迅速に拡大できる理由をご覧ください。

Fiona Cubitt

Founder / Managing Director

Meet Fiona. She’s a visionary who thrives at the intersection of digital media and human connection. She is passionate weaving compelling narratives that strike a chord. Her experience has been gained over a 20-year journey, working in marketing roles for some of the world’s best brands, from Mercedes-Benz to InterContinental Hotel Group, Ansell Healthcare, and ANZ Bank. Her innovative spirit is reflected in passion for adopting and testing the latest trends. Beyond the world of marketing and AI, she finds inspiration in modern art and design. Fiona is also the most fashionable geek you’ll find.

Tania Trapla

Business Strategy Director
Tania has jumped the fence from client to agency side, bringing with her an extensive knowledge of consumer goods marketing that spans health & beauty, grocery food and electronics categories in her time at leading multinational companies L’Oreal, Mondelez, Nestle & LG Electronics – mostly in Australia, but also a few years based in Seoul, South Korea. Bangapseumnida! 
 
Tania is passionate about building distinct brands with purpose, and leading innovation across the total marketing mix to deliver compelling consumer propositions. An enthusiastic global traveller and foodie, Tania is excited to bring both her professional experience and personal passions to Kindred.

Kyoko
Dobashi


Digital Marketing Specialist

Born and raised in Japan, Kyoko Dobashi has lived at different places in and outside of Japan, such as US, Fukuoka, Osaka and Hong Kong. In Osaka, she worked at an advertising agency for the international web and printing advertisements. After moving to Hong Kong, she has engaged in SEO and other digital marketing activities for the clients based in Japan, US, UK and other part of the world for the past 6 years.

Karlyn Yiu

Campaign Specialist

 

 

 

 

 

Adit

Meet Adit. A seasoned Performance Marketer with a decade-long pursuit of success in digital. His mastery in creating result-driven campaigns across social, display, search, and programmatic channels is matched only by his commitment to fostering growth and ROI for brands, from agile startups, to hotels, to large corporations.

Adit is not just a marketer, but a lifelong learner, earning three Meta certifications and four Google badges, ensuring he’s always at the cutting edge. Off-duty, he swaps the digital world for the natural, seeking rejuvenation on beach runs, in new coffee shops, or climbing ranks in Mobile Legends.

Yvette Xu

Account Director - APAC

Originally from Suzhou, China, Yvette studied advertising at the Chinese University of Hong Kong and started her journey of account servicing at global agency Y&R Hong Kong. During her time at some of Hong Kong’s best-known agencies, she has managed high-profile clients across various sectors, including FMCG, manufacturing, automobile, electronics, and government organizations.  She is currently leading some of Kindred’s most important accounts including Airbnb and Monday.com

Sirirat Petpranomporn

Digital Consultant / Hospitality & UX

Vava began her marketing career working in the advertising industry before jumping into hospitality. There she held various management marketing roles with Warwick Hotels & Resorts, Starwood Hotels and IHG. Vava possesses a thirst for knowledge, which comes through in her desire to travel and learn new things. This thirst has led her to realize one her of strongest passions; skiing. Vava speaks several languages outside of her native Thai tongue; Japanese and English.

Sirirat Petpranomporn

Digital Consultant / Hospitality & UX​

Vava began her marketing career working in the advertising industry before jumping into hospitality. There she held various management marketing roles with Warwick Hotels & Resorts, Starwood Hotels and IHG. Vava possesses a thirst for knowledge, which comes through in her desire to travel and learn new things. This thirst has led her to realize one her of strongest passions; skiing. Vava speaks several languages outside of her native Thai tongue; Japanese and English.

Brooke
Croft


Strategy & Content
Manager

Based in Sydney, Brooke is an experienced marketer who’s worked across a range of industries including government, not-for-profit, public relations, consumer goods and real estate.

In her down time, she loves nothing more than spending time with her family and friends, getting outside in nature and *brunching* as much as possible.

In addition to Brooke’s communications and strategic planning skills, she knows how to achieve results in digital & social media, content creation, and community engagement.

Allyson
Long


Paid Ads Specialist /
Mainland China Market
Allyson comes from an agency background with a strong focus in paid media. She won the ANZ Google Partners Honours Superstar award in 2019 and is passionate about everything SEM and social media.

Allyson was born and raised in China and had lived in Melbourne for 7 years for study and work. She likes a good Aussie BBQ with lemon lime bitters but 7 years passed, she still hates Vegemite. As an extroverted introvert, she enjoys travelling and exploring great coffees around. She speaks Chinese, English and some Japanese.

Kaho
Ohira

Japanese Market
Specialist

Prior to working at Kindred, Kaho worked at JTB in Hong Kong where she was in the marketing team targeting Japanese travellers to Greater China. Originally from Ibaraki in Japan, she is fluent in English and conversational Cantonese whilst Japanese is her native language. Before moving to Hong Kong with her husband, she was working for JTB in Shinjuku. She is passionate about travel (visiting 19 countries so far!) and also enjoys hiking. Kaho loves supporting our clients with their growth ambitions in Japan and beyond.

Margi Tiarani

Digital Consultant

Margi has 10+ years of experience working with hotels and resorts in multi-national markets. She is passionate about driving digital marketing strategy and distribution channel performance. She utilises her revenue management knowledge to develop a data-driven and result-oriented strategy. A geek at heart with a constant wanderlust. Margi speaks both English and Indonesian.

Akiko
Uchiyama

Digital & PR Consultant /
Japanese Market
Specialist

Akiko Uchiyama is the definition of a global citizen. 

She has extensive experience working in digital marketing with luxury fashion, hospitality and lifestyle brands. A Japanese native speaker who has lived and worked abroad for many years, but consistently supported the Japanese market. She has lived in Japan, Hong Kong, UK, and now resides in Belgium. 

Akiko is from the Chiba region in Japan and regularly visits her family Chiba and Tokyo. 

Hannah Plowman

Content Marketing Manager

Hannah is a digitally savvy creative who always has a smile on her face. An English native speaker based in Australia, Hannah has spent the bulk of her career working within media and integrated marketing communications both in Australia and the UK – in Direct Marketing, Marketing Strategy, Graphic Design, Digital Marketing, Advertising and Social Media. She has also been managing successful social media accounts for the past 3 years – organically growing at least one instagram account from 2K to 14.5K followers in a short period of time without paid campaigns.

Riley Cubitt

Digital Marketing Assistant

Based in Melbourne, Riley is studying a Bachelor of Business and Marketing.  He is a huge soccer fan and frequently stays up late to watch his beloved Liverpool play in the English Premier League.  

Riley spends his spare time consuming the latest trends on TikTok, watching horror movies, cooking his famous taco dish,  and traveling (pre-COVID of course). His favourite city is Tokyo, Japan.

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