China is known as the world’s second largest economy and fastest growing trillion-dollar economy. With tremendous economic growth over the last few years, there are infinite market opportunities. In order to succeed
WeChat Mini Programs
WeChat is known as an app for everything. WeChat Mini-programs are sub-applications built so that users can perform tasks without downloading different applications. They offer advanced features to users such as e-commerce, task management, coupons and more. This has helped to position WeChat almost as an operating system. Therefore most businesses launching in China no longer need to launch an App, a WeChat Mini Program can be utilised instead.
According to the Economist, WeChat has more than 900 million daily users who send 38 billion messages per day.
Digital Payments
Digital payments have been growing rapidly in China over the past few years. WeChat Pay and Alipay are the two most popular payment services in China. Many shops including small restaurants and shared power bank machines even prefer accepting digital payments over cash. The wide usage of digital payments in China mean that incorporating this payment option is essential if you would like to make it easy for Chinese consumers to buy your product or service.
Live-streaming Platforms (Tik Tok)
As the number 1 and biggest short video platform in China with 486 million monthly active users as of June 2019, Tik Tok is undoubtedly one of the platforms with wide exposure. Hotels can consider inviting some famous users to film videos as advertisements since this platform is good with reaching Chinese customers.
Sina Weibo is one of the most popular social platforms in China. Similar to Facebook, it has the most straight-forward ways to carry out promotions, for example developing influencer campaigns, advertisements, vouchers and even lottery. If hotels want to increase visibility in China, Weibo marketing is considered as one of the most crucial tools for promotion. However, it could be very costly, too.
Wanghong Marketing
Wanghong, aka Internet Celebrity in Chinese, is a term used to describe Chinese Internet celebrities who make use of their popularity to get their fans to purchase goods or services they endorsed. With only a single post, they can already rake in millions of Yuan. Brands can invite Wanghongs to experience their products and services in exchange for exposure and sales.
