在網絡時代，Kindred致力於幫助品牌建立在數碼平台以「消費者為本」的推廣策略。運用最新的方法及科技，廣泛推廣你的訊息，讓消費者與品牌有更多更緊密的聯繫及互動。在複雜及競爭激烈的數碼環境，構建以消費者為中心及引人注目的故事。
Kindred 團隊擁有豐富經驗。我們位於香港，能為亞太地區的主要市場提供服務，包括日本，韓國，中國大陸，香港，台灣，新加坡，泰國，馬來西亞，澳大利亞和新西蘭。
An effective digital strategy starts with a solid understanding of your commercial goals, and translating those into digital goals. Having both digital and commercial expertise here is key. Our team can support you in developing your Brand Positioning and defining your Target Audience, so as to then go about effectively selecting the Digital Channels & Platforms that will deliver againt our Goals. Our team have extensive experience targeting users from all corners of the globe. Our location in Hong Kong ensures we are well placed to service key markets within Asia including Japan, Korea, Mainland China, Hong Kong, Taiwan, Singapore, Thailand and Malaysia.
Strong digital performance starts with optimising your website & 3rd party platforms for conversion, ensuring that when visitors are interacting directly with your category or brand, they have a clear path to purchase. Depending on your target audience and business goals, we may recommend SEM, SEO, Programmatic or Paid Social Campaigns to attract new and repeat buyers. Our team has extensive experience managing paid advertising within many ad platforms including Google, Yahoo, Facebook, Instagram, Twitter, LinkedIn, YouTube, WeChat and Programmatic. We take a data-led yet user-centric approach to planning and optimising your campaigns to maximise your sales.
SEO is one of those investments that just keeps paying back over time. Developing your on-page content and technical set-up to effectively utilise keywords and links will optimise your site’s organic ranking and visibility in search engine results. We can identify the onpage and offpage factors that will increase traffic to your site – incuding identifying keywords your users are searching for and suitable backlinks. Our multilingual team can support with SEO to gain traffic from global markets including the trickier ones – Japan, China and Korea. We have experience with Google, Yahoo, Baidu and Naver. Consider, how many of your own online purchases start with a search query?
Being relevant, engaging and contextual is key to success within social media platforms. Within these crowded and saturated platforms, achieving cut through is critical. Kindred’s team of social media experts can identify the strongest performing Social Media Platforms for your audience and goals – including Facebook, Instagram, Twitter, Snapchat, Douyin / TikTok, LinkedIn, YouTube, Naver, WeChat and more. We will help you to build your reach, create valuable and shareable multilingual content, and manage conversations effectively. It is expected that businesses will have a Social Media presence these days, as people want to see a more human side to brands. Many younger audiences also use these platforms to research a brand’s character, popularity as well as user sentiment.
A website that makes it simple for visitors to experience your brand whilst achieving their purpose, is critical to you also achieving your goal. To solve for this, our team ensures UX is central to the website’s design. We take a Human-Centred Design approach – ensuring we start with empathy for the people we are designing for and understand their journey in designing the end solution. We also utilise Social Listening tools to share insights about your own brand as well as topics that are being talked about by your target audiences.
People are brought up listening to stories. They help us to process events, find meaning and make sense of complex issues. It’s therefore no surprise that storytelling is an essential component for any brand wanting to achieve growth. A Facebook ad may spark interest, but only a continuous and consistent narrative across multiple touch-points will connect your brand with users on a deeper level. The Kindred team are more than digital and data-driven experts, we are passionate storytellers. Trust us to tell the world your brand story in the most compelling way.
Accelerate your growth with Kindred.