Social Media in Japan

The go-to digital marketing agency for global brands who want to thrive in Japan and beyond.

Winning over the unique social culture of Japanese

Japan’s biggest social networking platform LINE is a local one, and Twitter trumps both Facebook and Instagram in monthly active users. LinkedIn also has less presence in Japan, whilst Facebook is commonly used for professional and personal networking. Japanese behave differently on social media than what we see in western markets, or even other Asian markets and so local knowledge and language skills are critical to deliver your brand story in an authentic and credible manner across Japan’s social media. Engage Kindred to extend your brand’s reach and establish a strong brand image in Japan through leveraging the full capabilities of its unique social media platforms, including LINE, Twitter, Facebook, Instagram, YouTube or TikTok.

LINE Marketing

Whilst primarily a messaging app, brands can use LINE to reach and engage audiences through LINE Timeline content, messages, sharing announcements and coupons, and conducting surveys.

Twitter Marketing

Communicate news and updates about your brand’s products, services, special promotions, and events whilst also aligning with trending topics and hashtags to increase reach and relevance.

Instagram/Facebook Marketing

These global platforms have enjoyed strong success in Japan, though content has been heavily localised to address unique Japanese cultural needs across design aesthetics, communication etiquette and integration of popular culture.

Account Setup

We'll get your business set up on local accounts, from identifying the account type to best match your needs, to satisfying tricky local registration requirements, and utlising each platforms full features and capabilties in establishing you a standout profile.

Content Creation

Kindred doesn't take a cookie cutter approach, and will ensure your content resonates in the unique Japanese culture. We'll lead your copywriting, translation, photography, videography, and utilise stock imagery to deliver a brand content that that will cut-through on on social.

Community Management

Managing a community across multiple platforms, languages and markets can be time consuming and difficult without Japanese language skills. Kindred offers community management in kanji, hirana and katakana that can be scaled to your needs.

KOL

We'll develop highly impactful influencer engagement campaigns with Japanese KOL to fit your brand strategy and budget. Whether it's content creation, social posting, live streaming tutorials and promotions, or in-app sales you are after - there's a KOL and a social platform to do it.

Leading Platforms

The Chinese social platforms you activate on will depend on your target audience and your goals, with each platform having a unique strength in the way their audiences are engaged. China’s list of social platforms continues to grow as even niche platforms have a sizeable audience in a 1 billion plus population, so there are many to consider. Below we highlight some of the leading social platforms for brand marketing.

Book a FREE 30-min Session to
discuss your Social Media Strategy

Request a free proposal that outlines how your brand can cost-effectively grow in Japan and beyond.