PPC | Paid Search in Japan
Helping global brands master paid search strategies that succeed in Japan’s competitive market.
Optimise your campaign peformance in Japan
We take a data-led yet user-centric approach to planning and optimizing your campaigns. Land the right message for the right audience, deliver cut-through, remove waste, and maximise sales! Kindred’s Japanese team members support to ensure strong cultural and language appropriateness, helping international brands to succeed in this highly unique market. Our team has extensive experience managing paid advertising within Japan’s Search, Social & E-Commerce platforms including Google, Yahoo!, LINE, Twitter, Facebook, Instagram, Google, TikTok, Amazon Japan, Rakuten Shopping, Yahoo! Shopping and more. We’ll ensure your brand achieves conversions not just clicks by optimizing your website UX, ensuring that when visitors are interacting directly with your brand, they have a clear path to purchase.
What is PPC or Performance Marketing?
Pay per click (PPC) advertising is a type of digital marketing activity. Advertisers pay a fee every time an ad is clicked. Unlike traditional offline advertising (TV, print, radio etc) you can see the direct result and performance of your advertising campaigns (eg. impressions, clicks, conversions, revenue). The benefits of PPC advertising is guaranteed visibility and only paying when a user clicks to view your content. Though whilst this brings certainty that your ad has been seen, it does not guarantee your target audience or even a quality audience has been brought to your site. Kindred’s experienced campaign managers will help you to define a high performing campaign strategy and optimize continually.
SEM / Paid Search
Kindred can provide in-depth keywords research, professional ad copywriting, campaign setup, and on-going optimization for stronger results on Japan's largest search engines Google & Yahoo!. We'll make sure your ad appears for searches most relevant to your product or service, and maximise conversions not just clicks!
Programmatic Advertising
Japan's programmatic marketplace now accounts for over 60% of all Digital Advertising Revenue in Japan. We'll help you reach your Japanese audience through programmatic's sophisticated data-driven targeting that supports advertising to your unique audience through the purchase funnel.
3rd Party E-Comm Advertising
We'll optimise content and leverage promotional tactics to improve your brand's visibility on leading E-Commerce retailers Amazon Japan, Rakuten Shopping, Yahoo! Shopping, and specialise in Online Travel Agencies Rakuten Travel, Ikyu, Jalan, and more. We'll help your brand cut-through in Japan's crowded marketplaces!
Facebook + Instagram + Twitter
We will amplify your presence on Japan's social scene through paid advertising, including media events, affiliate partnerships, and KOL engagement. We'll develop an integrated, omnichannel campaign which supports your brand strategy.
Social Media Advertising
Leverage the full capabilities of LINE's advertising features including Web, App and Video ad formats to extend the reach of your brand on Japan's No.1 Social Media platform. We'll optimise your creative for conversion whether that be downloads, booking or product sales.
Website Conversion
Increase your leads, bookings or sales through relevant landing pages for your Japanese audience segments. We'll apply best practice UX (User Experience) to deliver compelling content and encourage conversion, removing friction which leads to higher bounce rates and poor ROI.
Book your Free
30-min Strategy Session
We’d love to chat about how Kindred can help accelerate your business growth. We’re offering a 30-min Strategy session FREE for 5 businesses each month (worth $800), where we’ll help you identify the key jobs to get done in achieving your goals. Discover why Kindred can scale your business faster.
Book a FREE 30-min Session to discuss
your Paid Search Strategy in Japan
Request a free proposal that outlines how your brand can effectively use PPC and paid search to grow in Japan and beyond.
