Grow your B2B Sales in Japan

Your trusted digital marketing partner for accelerating B2B growth in Japan and beyond

Automate and customise your B2B sales efforts in Japan

Developing a B2B Digital Marketing Strategy in Japan follows similiar principles to the rest of the world, though with different cultural customs by which you should engage your audience. We will work with you to develop a plan that will support acquisition and conversion through the funnel, from engaging cold audiences, establish marketing and sales qualified leads, and nurturing leads through to conversion.

Through sharing insights across the funnel and our ongoing performance management, we will continue to optimise and maximise ROI. Kindred’s Japanese team will support you not only in activating your digital channels and tactics, but also bridging the cultural and language gaps between International businesses and Japanese business audiences.

Marketing Automation

Reach your customer segments across multiple channels with automated messages across email, web, social and text message. We'll help you to use customer data to reach your target audience with a relevant message at the right time, supporting conversion through the purchase funnel.

Sales Automation

Stop wasting time manually updating customer data and organising sales calls, and let the system do it for you. We'll setup or optimise your sales flow so you can rather focus on your customer calls, enable more calls, and improve customer satisfaction and conversion.

Inbound Content Marketing

We'll help you deliver quality content to address your customer’s needs at every stage of their buying journey, building credibility and boosting sales for your business. Use content as a lead magnet or to nurture leads. We can identify key topics for your Japanese audience segments and develop locally relevant content.

Martech Platforms

We can help to design and integrate your different software services and tools into a MarTech (Marketing Technology) stack to streamline your marketing operations, both in and outside Japan. Once you have your Martech stack, we'll ensure all your channels are linked and talking with your core CRM.

Lead Scoring & Nurturing

We can set up your marketing and sales automation platform to assign lead scores, helping you to quickly seed how engaged your leads are at different times, allowing you to adjust the frequency or type of content pushed out to nurture them for maximum effectiveness.

LinkedIn & Facebook

Leverage industry-centric social platform LinkedIn to target and outreach to your audience using filters for region, industry, company, title, and school. Alternatively, utilise Facebook for your B2B marketing efforts with many Japanese choosing to use it as a professional networking tool instead or alongside of LinkedIn.

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