Harness the Power of Social Media
to Transform Your Brand
Leverage innovative strategies and authentic storytelling to build your brand’s presence across leading social platforms.
Build Meaningful Connections Through Social Media
In today’s multi-functional, fast-paced social landscape, it’s no longer just about visibility—it’s about engagement. Kindred’s team of experts will help your brand connect with audiences, manage conversations, and craft multilingual content that resonates on a human level.
Kindred’s team of social media experts can identify the strongest performing Social Media Platforms for your audience and goals – including LinkedIn, Facebook, Instagram, X / Twitter, Snapchat, Douyin / TikTok, Little Red Book, YouTube, Naver, Line, KakaoTalk, WeChat, Weibo and more
Asia Pacific
Popular
Social Media
Platforms
LinkedIn is the go-to platform for professionals, with over 875 million users globally. The majority of its audience consists of early to mid-career professionals, with a strong focus on B2B interactions. It’s ideal for brands targeting decision-makers, thought leaders, and industry experts, especially in markets like Singapore, Australia, Hong Kong, Europe and North America where growth has been significant.
Instagram has evolved beyond a visual-sharing platform to a key space for brands to engage younger, trend-conscious audiences, especially Millennials and Gen Z. With a strong focus on visual storytelling, Instagram is ideal for brands looking to build connections through lifestyle-oriented content, with a growing use case for B2B brands leveraging Stories and Reels to humanise their offerings.
Facebook’s audience is vast and diverse, but it remains a key platform for reaching a broad range of users across all markets in Asia Pacific other than Mainland China. With a strong presence among users aged 25-50, Facebook is effective for building brand awareness and engaging with both B2B and B2C audiences. Its community features and targeted advertising make it a versatile platform for businesses.
TIKTOK
TikTok’s audience is primarily Gen Z, but its influence is expanding into older age groups. Known for short-form, viral video content, TikTok excels at fostering quick, authentic engagement. It’s ideal for brands wanting to reach younger, digitally savvy audiences through creative, high-impact content. Its algorithm rewards originality and authenticity, making it a unique space for brands to experiment.
YOUTUBE
YouTube is essential for brands aiming to connect through long-form and educational video content. Its global reach and popularity as a search engine mean that it attracts a wide range of demographics. From tutorials to webinars, YouTube is where businesses can showcase expertise, particularly to users who prefer visual and informative content, such as professionals looking for industry insights or product demos.
X (FORMALLY TWITTER)
X, is a platform driven by real-time conversations and short-form content. It attracts a wide range of professionals, journalists, and thought leaders, making it valuable for brands looking to engage in timely industry discussions or share quick updates. X is particularly effective for B2B brands aiming to build thought leadership and participate in broader industry conversations.
LINE
LINE is a dominant platform in Japan and growing in popularity across Southeast Asia. It blends social networking with direct messaging, making it highly effective for personalised communication. Its user base skews younger but spans all demographics, making it suitable for brands looking to engage with audiences who prefer mobile-first, localised experiences.
LITTLE RED BOOK (Xiaohongshu)
Little Red Book, or Xiaohongshu, is highly influential among China’s younger, urban, and affluent demographics. Known for blending social media and eCommerce, it’s a space where users share product reviews and lifestyle content. Brands looking to build trust and authenticity in China will find Little Red Book invaluable, particularly for reaching younger consumers who value peer recommendations.
WeChat is a multi-purpose app that dominates the Chinese market, used for everything from messaging to payments. Its audience spans all demographics, but it is especially popular among professionals and urban residents. For B2B brands, WeChat offers a direct line to key decision-makers, allowing for personalised communication and content sharing through official accounts and mini-programs.
Weibo remains a key platform in China, popular among younger urban users. It functions like a blend of Twitter and Instagram, allowing for quick updates, images, and short videos. Weibo is particularly useful for brands looking to engage in fast-moving conversations and capitalise on trending topics, with a large user base that’s highly engaged with influencers and viral content.
NAVER
Naver is South Korea’s leading search engine and content platform, with users primarily in the 25-40 age range. It’s a key resource for professionals and consumers looking for in-depth information, making it ideal for brands looking to share thought leadership, detailed articles, or blogs. Its integration with local culture and language makes it essential for brands targeting South Korean audiences.
Kakaotalk
KakaoTalk is South Korea’s leading messaging app, used by nearly all age groups, from teenagers to older professionals. It’s more than a messaging tool—it’s a space for brands to directly communicate with users, offering personalized content, customer service, and promotions. KakaoTalk is crucial for brands wanting to build close, long-term relationships with South Korean consumers.
Social Media Services
Social Media Strategy
A strong social media strategy starts with an understanding of your target audience, their goals and then developing content to influence users. Kindred can develop a strategy for your brand that will fulfil your sales goals.
Content Creation
We've all heard the term 'content is king'. Cookie cutter' content won't cut it anymore. Kindred can create distinct, kick-butt content to improve your cut through. We can help with copywriting, translation, photography, videography, and sourcing imagery to ensure a killer social presence.
Paid Social Ads
Organic content is an important part of your strategy, but on some platforms it won't be enough to generate the returns you are after.
If you really want to increase exposure, social media advertising with Kindred is the way to go.
Influencer Engagement
We all know that influencers can be powerful. But I'm sure you've all heard horror stories about influencers or KOLS who have 'bought' their fans. Kindred can help you source and engage influencers that will better resonate with your audience and achieve the influence you desire.
Community Management
After building a community, you need to foster it. Managing a community across multiple platforms, languages and markets can be time consuming. Kindred offers community management that can be scaled to your needs.
Book a FREE 30-min Discovery Session
Request a free proposal that outlines how your brand can cost-effectively grow in Asia Pacific and beyond.
