Your China Marketing Strategy

The go-to digital marketing agency for global brands who want to thrive in China and beyond

We'll get your strategy right before anything else

An effective growth strategy for China starts with a solid understanding of your business goals, and translating those into digital goals. Engage Kindred’s team of brand and digital channel experts who will ensure your digital plans are an integrated part of your total business strategy for China. Heading straight to WeChat may not be the answer, we’ll help you asses the channels and platforms that will best deliver on your goals.

Social strategy

The Chinese social platforms you activate on will depend on your target audience and your goals, with each platform have a unique strength in the way their audiences are engaged. And don't forget budget!

Channel optimisation

Whether its Social, Search, Website, E-Comm or CRM, we'll apply best practice approaches to maximise your business outcomes in China.

Brand positioning

We can help you develop a compelling brand positioning that satisfies a marketing niche among your competitive set in China.

Audience Targeting

If you're not yet clear on your target audience profile in China, then we'll help identify your key segments and use A/B Testing to find which is best performing.

Strategy localisation

Enter into China with a localised strategy that meets your brand's objectives based on it's local market orientatation performance, and that fills the cultural gap between the brand and local consumers.

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