PPC | Paid Search in China
The leading digital marketing agency for global brands aiming to drive success through paid search and PPC campaigns in China and beyond
Optimise your campaign peformance in China
We take a data-led yet user-centric approach to planning and optimizing your campaigns. Land the right message for the right audience, deliver cut-through, remove waste, and maximise sales! Kindred’s Chinese native team support to ensure strong cultural and language appropriateness, helping international brands to succeed in this highly unique market. Our team has extensive experience managing paid advertising within China’s Search, Social & E-Commerce platforms including Baidu, Sogou, WeChat, Weibo, Xianghongshu (Little Red Book), Douyin, Bilibilli, Tmall.com, JD.com, Mafwengo, CTrip, Fliggy, Qunar and more. We’ll also ensure your brand achieves conversion not just clicks by optimizing your website & 3rd party platform UI/UX, ensuring that when visitors are interacting directly with your category or brand, they have a clear path to purchase.
What is PPC or Performance Marketing?
Pay per click (PPC) advertising is a type of digital marketing activity. Advertisers pay a fee every time an ad is clicked. Unlike traditional offline advertising (TV, print, radio etc) you can see the direct result and performance of your advertising campaigns (eg. impressions, clicks, conversions, revenue). The benefits of PPC advertising is guaranteed visibility and only paying when a user clicks to view your content. Though whilst this brings certainty that your ad has been seen, it does not guarantee your target audience or even a quality audience has been brought to your site. Kindred’s experienced campaign managers will help you to define a high performing campaign strategy and optimize continually.
Baidu SEM / Paid Search
Kindred can provide in-depth keywords research, professional ad copywriting, campaign setup, and on-going optimization for stronger results on China's largest search engines Baidu & Sogou. We'll make sure your ad appears for searches most relevant to your product or service, and maximise conversions not just clicks!
Programmatic Advertising
We work with marketplace leaders Baidu, Alibaba and Tencent (known collectively as BAT) to access the likes of Baidu’s Exchange Services, Taobao’s TANX and Tencent’s Tango. Sophisticated targeting supports advertising to your brand's unique audience through the purchase funnel.
3rd Party E-Comm Advertising
We'll optimise content and leverage promotional tactics to improve your brand's visibility on leading E-Commerce retailers T-Mall.com, JD.com, and re specialists in Online Travel Agents CTrip, Qunar and Fliggy . We'll help your brand cut-through in China's crowded marketplaces!
WeChat + Weibo + Tik Tok
Whether your goal is awareness, engagement or conversion on China's mega social platforms, we craft leading campaign and content strategies that accelerate results. Leverage KOL, Live-Streaming, Mini Apps & E-Commerce capabilities to drive your brand's performance.
Social Media Advertising
We will amplify your presence on China's social scene through paid advertising, including media events, affiliate partnerships, and KOL engagement. We'll develop an integrated, omnichannel campaign which supports your brand strategy.
Website Conversion
Increase your leads, bookings or sales through relevant landing pages for your Chinese audience segments. We'll apply best practice UX / UI to deliver compelling content and CTA to encourage conversion, removing friction which leads to bounce rates and poor ROI.
Book a FREE 30-min Session to
Discuss Your China Growth Strategy
Request a free proposal that outlines how your brand can effectively grow through targeted PPC campaigns in China and beyond
