Your Chinese SEO
The go-to digital marketing agency for global brands looking to optimise their SEO and thrive in China and beyond
Optimise your website's ranking in Baidu & Sogou Search
In 2020, China’s search is lead by Baidu with 71% market share, and being caught up by challenger Sogou at 17% market share. Consider how often you go beyond the first 5 or even 10 listings on a search engine results page? Not often, right? Well this fact is universal, and supported by Chinese consumers too. SEO is a mid to long term investment in your brand’s organic online visiblity, that will keepspaying back over time as you can reduce reliance on paid SEM. The Kindred team can identify the on-page and off-page factors that will increase traffic to your site via the major search engines Baidu & Sogou – including identifying keywords your users are searching for – suggesting technical enhancements and identifying relevant backlinks. But keep in mind that Besides a .CN domain and China-based web host, you will also need an Internet Content Publishing License (ICP); this is the mechanism by which the government permits you to operate a website in China.
Website Audit
We'll assess your authority within Baidu & Sogou search and conduct an in-depth review of your existing website to identify root causes and opportunities that we'll deliver back to you with actionable recommendations. Alongside this, we'll advise if hosting your website with a .CN domain will deliver greater benefit to you.
On-Page SEO
We'll identify the most critical pages of your website to optimise in order to rank higher and earn more relevant traffic in search engines, and implement your contents and keywords to support on-page optimisation.
Technical SEO
Your back-end contents is just as important as your front-end for optimisation search rankings. We'll ensure the all technical data and specifications are completed to support Baidu & Sogou in assigning your website a strong authority.
Keyword Research
Our multilingual team can support you in identifying your competitive keywords for the China market, in both simplified and traditional Chinese. A direct translation is not suitable, as we consider what and how Chinese search for your product category that's different to other markets.
Link Building
To further strengthen your authority in Chinese SEO, we will apply the appropriate internal links and outreach to generate inbound links to your website. Our marketplace knowledge allows us to identify the most relevant websites to partner with for inbound link building.
Book a FREE 30-min Consultation to
Refine Your Chinese SEO Strategy
Get a tailored proposal that shows how your brand can enhance its SEO performance to thrive in China and beyond
