Winning in Chinese E-Commerce
Your trusted digital marketing partner for global brands looking to dominate the Chinese e-commerce market and beyond
Go beyond having a listing, and drive sales for your brand in China
China is the fastest-growing and largest e-commerce market in the world with an anticipated value of $2.090 trillion in 2020, an increase of 16.0% YOY. The Covid-19 pandemic accelerating the shift online by Chinese consumers.
International brand listings within China’s leading E-Commerce retailers continues to grow as Chinese seek out more premium and health & welness products globally, and in 2020 more than 70,000 brands are available on Tmall.com alone!
Kindred supports international brands to standout and convert sales with target audiences in China, whether through D2C or 3rd Party Retail & Social E-Commerce platforms.
D2C & 3rd Party Stores
We'll take a strategic approach in identifying the E-commerce solution that's right for your business in China. We can build a new or adapt an existing brand websites for D2C E-Commerce, as well as identify the 3rd Party Platforms which will best support your brand strategy and logistics capabilities in China.
Setup & Operation
Our multilingual Chinese team will support your business in submiting the relevant documentation to register your brand and website in China. We can also lead the contents development for your brand's D2C website or 3rd Party website pages and drive performance through continued management and paid advertising.
Content Localisation
With Chinese having a highly unique culture and few speaking English, localising your content will provide you better chance of connecting with these audiences, increasing credibility and ultimately sales. We'll identify relevant content and ways to engage on your Website, Social & E-Commerce platforms.
KOL Livestreaming & E-Commerce
We can help your brand leverage the new trend of KOL Live Streaming to promote and sell your products in the most engaging way - with real people and in real-time. We'll identify the KOL and Social Platform with the best fit for your brand and proven to drive sales.
Conversion Optimisation
Increase your leads, bookings or sales with Chinese audiences through relevant landing pages on your brand website and optimised content on other platforms . We'll apply best practice UX / UI to deliver compelling content and CTA to encourage conversion, removing friction which leads to bounce rates and poor ROI.
Cross-Border
Payments
If you brand's website is not hosted in China, it's highly recommended to support Chinese audiences to feel secure in their purchase from you through the integration of leading Chinese payment solutions including Alipay & WeChat Pay. Aside from giving you local credibility, it's also easier, thus lowering barriers for international brands in China.
Book a FREE 30-min Session to
Optimise Your E-Commerce Strategy in China
Request a tailored proposal to learn how your brand can succeed and grow cost-effectively in the Chinese e-commerce market and beyond
