As one of the largest trading economies in the world, Hong Kong is viewed as the main gateway to mainland China. As well as being one of the wealthiest cities in the world, Hong Kong is also a multicultural and financial hub in the Asia region. It is often used as a base to connect with other Asian regions, including mainland China’s high-growth markets.
Hong Kong has the world’s most connected consumers, and with a strong inclination to mobile, it is an interesting fact that mobile subscriptions even outnumber the human population of Hong Kong. Beyond mobile, Hong Kong’s digital landscape remains unique to its neighbours and to mainland China.
In Hong Kong WhatsApp is the primary social messenger services platform versus WeChat in China. In Hong Kong Google dominates search, as it does in most countries around the world, but of course not in mainland China. With most locals being either bilingual or trilingual, making content available in Cantonese (Traditional Chinese), Mandarin (Simplified Chinese) and English is critical for Hong Kong.
Kindred’s Hong Kong market experience, and of course head office location, will deliver your business greater success in driving sales growth through our customized strategy, digital marketing, advertising, branding, and content services.
In Hong Kong, the most popular search engine is Google, whilst the most popular Paid Search tool is Google Ads. Kindred can help you localise your strategy in Traditional Chinese to take advantage of Search Engine Optimization (SEO) and Search Engine Marketing (SEM). It’s unfortunately not as easy as entering your English keywords into Google Translate! We’ll let you know what the locals are searching for in your industry or category and how your brand can relate authentically.
The Hong Kong social media landscape differs from that of its Asian neighbours and mainland China. Popular apps are used in Hong Kong in different ways and for different purposes. Whilst people mostly use global social platforms including Instagram, Facebook, WhatsApp, LinkedIn and YouTube, there is a growing population of people using the Chinese apps too – like WeChat, Little Red Book and Weibo. Local market knowledge and language skills are critical in leveraging the full capabilities of social media platforms, and credibly delivering your own brand story in an authentic away that will connect with users. Social media can extend your brand’s awareness, whilst at the same time influencing consumers and businesses in Hong Kong.
It’s critical that your website helps users achieve their purpose in the most simple way. The last thing you want to do is to create ‘friction’ or difficulties for users when they are trying to make a purchase. This may seem simple, but often adding a button with a stronger call to action will make a big difference to your website performance. The Kindred team take a Human-Centred Design approach when reviewing your website or helping you come up with a stronger brand or proposition. We take the time to get to know your target customers so that we can better support and influence them along the way.
Kindred understand the Hong Kong market’s unique needs and can help you design a solution that is bound to convert!
The Kindred team is in the perfect location to support you in launching a credible and compelling brand into the Hong Kong market. We can support with identifying and building out audience personas, developing customer journeys, and selecting the right channels to reach your audience and achieve your goals. Once we have agreed on a strategy, together we will set some key performance metrics (KPIs) so that we can track and celebrate our success along the way. Cheers to that!
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