Digital communication and content guidelines in times of crisis
2020 was a year full of surprises with the coronavirus pandemic. A lot of brands that are not prepared live a hard time adapting the business strategies to the situation. Hospitality and tourism are definitely one of the severest impacted sectors. Here we have specifically focused on these industries, and summarized the digital communication and […]
3 Key Considerations for Developing Your Digital Marketing Strategy
The question is often asked: how is an effective Digital Strategy developed? Digital Strategy follows the same principles as developing your broader business or brand Strategy. First, assess your business situation and understand what’s working and not working. Secondly, prioritise and set the digital goals that will make the biggest difference to your business. Thirdly, […]
