Strategy & Advisory.
Market strategy shaped by category, audience, competitive dynamics and cultural context across APAC. Built for enterprise brands that need local relevance without losing global alignment.
Brand · Market · Growth
Learn more →Asia Pacific marketing agency
Built for Asia Not just translated
Many agencies claim APAC expertise. Few have native Japanese, Korean, Chinese and Southeast Asian specialists actually doing the work.
LINE
Yahoo! JP
Google
YouTube
TikTok
Instagram
Facebook
X
LinkedIn
LINE
Yahoo! JP
Google
YouTube
TikTok
Instagram
Facebook
X
LinkedIn
Our Services
Enterprise marketing teams often need more than just campaigns. Kindred connects APAC strategy, cultural intelligence, performance media, content, search and AI-enabled workflows into one Asia Pacific region growth system.
Trusted by Global brands in APAC
WHERE WE OPERATE
One region,
Many markets,
One partner
We help global brands grow across Asia Pacific with one team accountable for strategy, creative, media, and regional operations. Wherever you operate, we make APAC feel coordinated, consistent, and local.
Discover regions →
Book your Asia Pacific Growth Session
A 30-minute consultation focused on understanding your ambition in the Asia Pacific region, your internal structure, priority markets, and your growth challenges. We’ll discuss how to unify your strategy, creative, and media across the region, and where to start.
Book nowWhy global brands choose Kindred for Japan
One regional team with one point of accountability. Our APAC hub sets the strategy, and local teams adapt it for each market. You get the reach of a network with the cultural depth and speed of a boutique team.
One partner for APAC
No more juggling agencies, countries, and timelines.
Fluency in each market
We understand the local language, tone, decision-making and rituals that shape how people buy.
Integrated services
Strategy, creative, media and production run side by side, under one plan.
Local nuance, region-ready
Consistent across the region and relevant in every market, shaped by people who live there.
On-the-ground experts
Local operators, creators, analysts, and strategists.
Frequently asked questions
How long does it take to launch across APAC?
We often sequence markets rather than launching everywhere at once. Each market starts with a short foundation or learning phase, followed by phased launch and optimisation, with learnings carried from one market to the next. We can, of course, launch all markets at once if required too.
Do you work with brands that aren't in the region yet?
Yes. About a third of our engagements are launching global brands into APAC for the first time.
What countries or markets can the Kindred team support?
We have team members in Hong Kong (regional HQ), Japan, Korea, South East Asia and Australia. We have long-term in-market partners in Greater China, Singapore, Thailand, Vietnam, Malaysia, India, and New Zealand.
The distinction is invisible from your side. Every engagement runs under one regional governance model: one quality bar, one accountable contract holder, one reporting cadence, regardless of which markets are in scope.
Which platforms matter most across Asia Pacific?
Different platforms in every market, and also dependent on the target audience. In addition to global platforms, Yahoo! Japan and LINE are popular in Japan, Naver and Kakao in South Korea, WeChat, Baidu and RedNote in China, and Shopee, LINE and Grab across SEA.
Why do I need a strategy instead of just running ads?
When you run ads without a strategy you are often spending money to find out what doesn't work. Strategy decides which markets, audiences and platforms are worth your budget before you commit it, and aligns creative, media and measurement around one goal. In APAC especially, where platforms and buying behaviour differ market to market, running ads without a local strategy usually means paying to learn lessons we could have told you up front.
How does Kindred measure the ROI of a digital strategy?
We discuss the metrics that matter before we start, tied to your commercial goals rather than vanity numbers, whether that's qualified pipeline, revenue, cost per acquisition or retention. We set a baseline, track against it through a shared reporting cadence, and attribute results back to the work so you can see what's driving return and what to cut.
Strategy ROI also includes the budget you don't waste on the wrong markets, audiences and channels.
What is the difference between a global playbook and a local strategy?
A global playbook sets the brand, the standards and what should stay consistent everywhere. A local strategy decides how that shows up in a specific market: the platforms, creative, messaging, pricing and timing that actually work there.
The two aren't in conflict. The best results come from a global framework with clear guardrails and enough room for local teams to adapt to how people in each market really search and buy.
How often should our digital strategy be updated?
The core strategy should hold for a year or so, but it isn't set and forget. We review performance monthly, adjust tactics continuously as data comes in, and revisit the bigger strategic calls each quarter. Anything major, a new competitor, a platform shift or a change in your own business, is a trigger to reassess sooner.
Can Kindred support strategy for brands outside of Asia Pacific?
Our depth is APAC, and that's where we add the most value. That said, many of our clients are global brands, and we regularly build strategy that connects APAC to their wider markets. If your need is primarily outside APAC, we'll be honest about whether we're the right partner.