Industry marketing for Asia Pacific
Specialised by industry. Localised by market.
We speak the language of your industry and stay true to the people you’re trying to reach, in Japan, Korea, Greater China, Southeast Asia and Australia.
LINE
Yahoo! JP
Google
YouTube
TikTok
Instagram
Facebook
X
LinkedIn
LINE
Yahoo! JP
Google
YouTube
TikTok
Instagram
Facebook
X
LinkedIn
We’ve built winning strategiesfor these industries.
Choose your industry to see the challenges we solve, the platforms we use and the results we deliver across Asia Pacific.
Trusted by global brands
Industry insight.Market impact.
Every industry has its own challenges, and every Asia Pacific market has its own nuances. We bring both together, so your marketing feels native to your category and to the people you’re trying to reach.
SaaS & Technology
Great software needs more than a global playbook. We help technology brands explain complex products, connect with local buyers and build demand through market-relevant creative and targeted media.
Explore SaaS marketing →B2B
Complex buying journeys need more than lead generation. We combine audience insight, thought leadership and targeted media to build credibility, engage decision-makers and turn interest into pipeline.
Explore B2B marketing →Ecommerce
From discovery to checkout, every interaction matters. We connect creative, content and performance media to reach shoppers on the platforms they use, drive conversions and grow sales.
Explore Ecommerce marketing →Travel & Hospitality
Every booking starts with inspiration. We combine storytelling, social content and performance media to reach travellers in key source markets and turn interest into direct bookings.
Explore Travel marketing →Healthcare & Life Sciences
In healthcare, clarity and credibility matter. We turn complex information into accessible communication and targeted campaigns for healthcare professionals, patients and partners.
Explore Healthcare marketing →Financial Services
Financial decisions are built on trust. We help brands simplify complex products, build credibility with relevant content and reach the right audiences with targeted creative and media.
Explore Financial Services marketing →Because we know
A strategy that works for one industry won’t necessarily move the needle for another.
Our Services
Enterprise marketing teams often need more than just campaigns. Kindred connects APAC strategy, cultural intelligence, performance media, content, search and AI-enabled workflows into one Asia Pacific region growth system.
Get your strategy right,before anything else.
Powerful growth starts with clarity on who you’re going after and how best to reach them. Every industry programme follows the same four steps.
Empathise
Deep audience understanding in each market, so every decision starts with real people.
Strategise
Market-leading strategy with a global lens and local detail, tailored to your industry.
Implement and amplify
We launch, run and scale the work across the channels that matter in each market.
Optimise
We measure against your business goals and refine for maximum impact and efficiency.
Across industries,success stories.
monday.com: Quality demand generation in Japan
Brought in after three previous agencies, we rebuilt monday.com’s Japanese search and landing pages around quality leads, lifting sales-qualified leads by 150%.
Kimpton: Launching a global hotel brand in Japan
We supported the launch of the Kimpton brand in Japan and Australia, setting the benchmark for the brand’s regional launches.
Atradius: Humanising finance
We turned dense economic reports into video-first social content and infographics, working with Atradius’s economists for full technical accuracy, and grew C-suite engagement and leads.
Medpace: Optimising lead conversion
Native strategists audited search, social, website and landing pages in each market, then rebuilt the journey for local buyers, delivering a measurable uplift in lead conversion.
Airbnb: Creative optimisation at regional scale
Ongoing testing of Airbnb’s paid creative across more than ten Asia Pacific markets delivered 68% better cost efficiency and a 230% higher click-through rate, year on year.
TeamViewer: Reaching Korean enterprise decision makers
Positioning and performance marketing that reaches Korean enterprise buyers through programmatic, Naver and LinkedIn.
Book your discovery call
A 30-minute discovery call with our Asia Pacific team. Tell us about your goals, your priority markets and what’s holding you back. We’ll share a few high-level thoughts on where to focus, then follow up with a tailored proposal.
Book a discovery callExplore: SaaS & Technology · B2B · Ecommerce · Travel & Hospitality · Healthcare & Life Sciences · Financial Services
Industry marketing,answered
Common questions about how we work with different industries across Asia Pacific.
Why does my brand need an industry-specific strategy instead of just localised ads?
Localised ads change the language, but not the logic. Each industry has its own buying journey, regulations, platforms and proof points, and these differ again in every Asia Pacific market. An industry-specific strategy decides who to reach, what to say and where, before any ad is translated.
How do you balance a global brand playbook with local industry nuances?
We keep what makes your brand recognisable, such as positioning, visual identity and core messages, and adapt everything that affects performance locally: proof points, channels, tone, offers and creative. Our regional team protects consistency while native specialists make it work in each market.
A strategy that works for travel won’t work for fintech. How do you handle this?
We start every programme with audience and category research in each market. Travel brands need inspiration and booking-led media, while fintech needs trust, compliance and education. The channels, content and measures of success are built for your category, not copied from another.
How do you support ecommerce brands in fragmented digital marketplaces?
We plan across marketplaces such as Rakuten, Amazon, Tmall, JD.com, Coupang, Shopee and Lazada, social commerce on Douyin, RedNote and LINE, and your own site. Creative, product content and performance media are connected, so you reach shoppers wherever they browse and buy.
How do you adapt your approach for technical B2B or SaaS products?
We translate complex products into clear, local value, supported by local proof such as case studies and references. We then reach buying committees through search, LinkedIn where it’s used, local platforms, thought leadership and account-based marketing connected to your CRM.
How do you measure ROI in travel and hospitality?
We measure what matters to the business: direct bookings, revenue, cost per booking and share of bookings from each source market, alongside brand and engagement metrics that show how demand is building.
How does Kindred stay up to date with each industry across Asia Pacific?
Our native specialists work in their markets every day, track platform and regulatory changes, and share learnings across the team. We also publish regular market briefings and cultural insights for our clients.