Social Media
Show up where APAC scrolls.
Platform-native social for the channels that actually shape attention across Asia Pacific, from LINE and KakaoTalk to WeChat, Instagram and TikTok. Strategy, content and community that feels local in every market, never copy-pasted across them.
One region, many platforms.
Social isn't just about visibility anymore, it's about engagement. Kindred's social team helps your brand connect with audiences, manage conversations, and craft multilingual content that resonates on a human level in each market.
We plan and manage your social media right across Asia Pacific from one connected team, on the platforms that actually matter in each market: LinkedIn, Facebook, Instagram, X / Twitter, Snapchat, Douyin / TikTok, Little Red Book (RED), YouTube, Naver, LINE, KakaoTalk, WeChat, Weibo and more.
Trusted by global brands
Asia Pacific
Popular
Social Media
Platforms
LinkedIn is the go-to platform for professionals, with over 875 million users globally. The majority of its audience consists of early to mid-career professionals, with a strong focus on B2B interactions. It's ideal for brands targeting decision-makers, thought leaders, and industry experts, especially in markets like Singapore, Australia, Hong Kong, Europe and North America where growth has been significant.
Instagram has evolved beyond a visual-sharing platform to a key space for brands to engage younger, trend-conscious audiences, especially Millennials and Gen Z. With a strong focus on visual storytelling, Instagram is ideal for brands looking to build connections through lifestyle-oriented content, with a growing use case for B2B brands leveraging Stories and Reels to humanise their offerings.
Facebook's audience is vast and diverse, and it remains a key platform for reaching a broad range of users across all markets in Asia Pacific other than Mainland China. With a strong presence among users aged 25-50, Facebook is effective for building brand awareness and engaging with both B2B and B2C audiences. Its community features and targeted advertising make it a versatile platform for businesses.
TikTok
TikTok's audience is primarily Gen Z, but its influence is expanding into older age groups. Known for short-form, viral video content, TikTok excels at fostering quick, authentic engagement. It's ideal for brands wanting to reach younger, digitally savvy audiences through creative, high-impact content. Its algorithm rewards originality and authenticity, making it a unique space for brands to experiment.
YouTube
YouTube is essential for brands aiming to connect through long-form and educational video content. Its global reach and popularity as a search engine mean it attracts a wide range of demographics. From tutorials to webinars, YouTube is where businesses can showcase expertise, particularly to users who prefer visual and informative content, such as professionals looking for industry insights or product demos.
X (formerly Twitter)
X is a platform driven by real-time conversations and short-form content. It attracts a wide range of professionals, journalists, and thought leaders, making it valuable for brands looking to engage in timely industry discussions or share quick updates. X is particularly effective for B2B brands aiming to build thought leadership and participate in broader industry conversations.
LINE
LINE is a dominant platform in Japan and growing in popularity across Southeast Asia. It blends social networking with direct messaging, making it highly effective for personalised communication. Its user base skews younger but spans all demographics, making it suitable for brands looking to engage with audiences who prefer mobile-first, localised experiences.
Little Red Book (Xiaohongshu)
Little Red Book, or Xiaohongshu, is highly influential among China's younger, urban, and affluent demographics. Known for blending social media and eCommerce, it's a space where users share product reviews and lifestyle content. Brands looking to build trust and authenticity in China will find Little Red Book invaluable, particularly for reaching younger consumers who value peer recommendations.
WeChat is a multi-purpose app that dominates the Chinese market, used for everything from messaging to payments. Its audience spans all demographics, but it's especially popular among professionals and urban residents. For B2B brands, WeChat offers a direct line to key decision-makers, allowing for personalised communication and content sharing through official accounts and mini-programs.
Weibo remains a key platform in China, popular among younger urban users. It functions like a blend of Twitter and Instagram, allowing for quick updates, images, and short videos. Weibo is particularly useful for brands looking to engage in fast-moving conversations and capitalise on trending topics, with a large user base that's highly engaged with influencers and viral content.
Naver
Naver is South Korea's leading search engine and content platform, with users primarily in the 25-40 age range. It's a key resource for professionals and consumers looking for in-depth information, making it ideal for brands looking to share thought leadership, detailed articles, or blogs. Its integration with local culture and language makes it essential for brands targeting South Korean audiences.
KakaoTalk
KakaoTalk is South Korea's leading messaging app, used by nearly all age groups, from teenagers to older professionals. It's more than a messaging tool, it's a space for brands to directly communicate with users, offering personalised content, customer service, and promotions. KakaoTalk is crucial for brands wanting to build close, long-term relationships with South Korean consumers.
Social media services.
Social Media Strategy
Every strong channel starts with a plan. We build a social strategy around your audience, your markets and your goals, then map the content and platforms that will actually move them.
Content Creation
Cookie-cutter content doesn't cut through. We create distinctive, platform-native work, copy, photography, video and design, localised by native teams so it lands in every market.
Paid Social Ads
Organic only takes you so far. We plan and run paid social that extends your reach and drives real returns, with creative and targeting built for each platform and market.
Influencer Engagement
The right creators build real trust, the wrong ones burn budget. We find, vet and manage influencers and KOLs who genuinely resonate with your audience across APAC.
Community Management
Building an audience is only the start. We manage and grow your communities across platforms, languages and markets, responding in a local voice and scaling to your needs.
Analytics & Reporting
We track what works and why, with clear reporting across every platform and market, so each month sharpens the strategy and proves the impact of your social.
WHERE WE OPERATE
One region,
Many markets,
One partner
We help global brands grow across Asia Pacific with one team accountable for strategy, creative, media, and regional operations. Wherever you operate, we make APAC feel coordinated, consistent, and local.
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Increasing watch-time: Editing videos for purpose, not sequence
Research shows peak-first storytelling drives significantly higher completion rates among time-poor audiences.
Traditional Story Arc
Traditional arcs are 2X more likely to end up in the bottom-performing pool of ads and organic videos.
The Unskippable Story Arc
Front-load emotion, conflict or curiosity in the first 1–3 seconds, then hold attention with even pacing and multiple shifts and peaks. A successful social video doesn't rise once, it pulses.
Book your Asia Pacific Growth Session
A 30-minute consultation focused on understanding your ambition in the Asia Pacific region, your internal structure, priority markets, and your growth challenges. We’ll discuss how to unify your strategy, creative, and media across the region, and where to start.
Book now