Our Work.
Our work spans strategy, creative, content, and media across APAC - delivered through a single regional system built for speed, nuance, and consistency.
Background
IHG, a global leader in hospitality, sought to elevate the user experience for non-English speaking markets across the Middle East and Asia Pacific. Recognising the need to cater to diverse cultural expectations, they embarked on a project to localise both their website and mobile loyalty app. The initiative had two key objectives: first, to ensure precise translation and cultural adaptation of content, capturing the unique language nuances of each market; second, to optimize the user experience by refining the design, layout, and interaction flows to align with regional preferences, all while maintaining IHG’s global brand identity and tone of voice. This approach was designed to deliver a seamless, intuitive experience that connected with users on a local level without compromising the integrity of IHG’s renowned brand.
Solution
Our team embarked on a comprehensive localisation of digital assets across seven languages, addressing content translation and functional user experience improvements for both website and mobile app interfaces. This undertaking involved not just the adaptation of the copy to resonate with each language’s cultural context, but also a strategic overhaul of UX design to align with diverse market preferences. A dedicated team of localization specialists and UX designers was deployed, working in tandem to produce ‘Master Audit Documents’ that guided precise and culturally attuned enhancements, tiering the order in which they edits should be implemented.
Outputs
175 interfaces audited in 7 languages
Background
We were engaged to help launch a NYSE-listed tech brand to support their growth in Japan. At this stage, there were only a few employees in Japan with aggressive growth ambitions. Our team acted as an extension of the organisation, hitting the ground running while working the with US based global team, the regional team in Singapore and the local sales team on the ground in Japan.
Solution
Our team supported with localisation of the global website, advising the Singapore and US-based team on the best approach and how to successfully enter the market in Japan in addition to the marketing strategy/activation.
Results
- 7x videos localised
- Exceeded lead generation target x2
- Regional website localised
Videos Localised
7x
Exceeded lead
generation target
x2
Background
An NYSE-listed global SaaS company entered the Japanese market in 2021. They wanted to build brand awareness and associate the brand with virtual event solutions through popular online channels in Japan. In addition to website localisation, we also utilised a range of media to quickly create awareness through search, display, social platforms.
Solution
Through a focus on the optimisation of multi-channel paid media campaigns, (which continually applied the learnings from the channel, audience and content performance), we were able to generate a 64% increase in leads for the client over a 4 month period.
Results
- 64% increase in leads
- x2 incremental website visitors
More Leads
64%
Incremental
Website Visitors
x2
Background
The APAC regional marketing team approached Kindred to manage all of their regional and local digital marketing activities for Japan, Korea, Greater China and South East Asia.
Solution
Kindred’s central strategy and account management team set the regional direction and reviewed creative performance daily. Local market teams owned localisation, platform management, and cultural calibration. This dual structure ensured brand consistency, faster optimisation cycles, and ongoing creative performance gains across seven countries.
Results
Campaigns achieved sustained improvement in engagement and cost efficiency through data-led iteration. Trending formats and editorial storytelling increased organic reach and platform performance. Hertz’s content evolved from static brand messaging to a measurable, adaptive performance engine.
Book your APAC Growth Session.
Secure a 30-minute session designed to align your global ambition with the realities of Asia Pacific. We'll provide strategic advice on prioritising markets, and what you need to do to succeed within Asia Pacific region or your priority market. Gain clarity on where to focus for success.
Capabilities
Kindred’s user-centric approach is backed by data science. Using the latest methods and technology, we can share your message far and wide – connecting your brand deeply with people and places that may have once seemed unreachable. We build a compelling and consistent user-centric narrative across a complex and competitive digital landscape. Find out why Kindred can scale your business faster.