Grow your B2B Sales
Automate and customise your B2B sales efforts globally
We’ll lead that the development of your B2B Digital Marketing Strategy and deliver a plan that will support conversion through the funnel, from engaging cold audiences, establish marketing and sales qualified leads, and nurturing leads through to conversion. By integrating your martech platforms into one source of performance tracking, we can share insights across the funnel and better understand the drivers of under-performance. Through our close and on-going performance management, we continue to optimise and maximise ROI for your business. For global business, Kindred’s multilingual team will support you not only in activating your digital channels and tactics, but also bridging the cultural and language gaps between International businesses and local audiences.
Marketing Automation
Reach your customer segments across multiple channels with automated messages across email, web, social and text message. We'll help you to use customer data to reach your target audience with a relevant messages at the right time, supporting conversion through the purchase funnel.
Sales Automation
Stop wasting time manually updating customer data and organising sales calls, and let the system do it for you. We'll setup or optimise your sales flow so you can rather focus on your customer calls, enable more calls, and improve customer satisfaction and conversion.
Inbound Content Marketing
We'll help you deliver quality content to address your customer’s needs at every stage of their buying journey, building credibility and boosting sales for your business. Use content as a lead magnet or to nurture leads. We can identify key topics for your audience segments in key markets and develop locally relevant content.
Martech Platforms
We can help to design and integrate your different software services and tools into a MarTech (Marketing Technology) stack to streamline your marketing operations, both in and outside China. Once you have your Martech stack, we'll ensure all your channels are linked and talking with your core CRM.
Lead Scoring & Nurturing
We can set up your marketing and sales automation platform to assign lead scores, helping you to quickly seed how engaged your leads are at different times, allowing you to adjust the frequency or type of content pushed out to nurture them for maximum effectiveness.
LinkedIn & MaiMai
Leverage industry-centric social platform LinkedIn to target and outreach to your audience using filters for region, industry, company, title, and school. Alternatively, utilise Facebook for its sophisticated algorithm that anticipates future behaviour based on past behaviour and allows for very strong targeting, including reaching your target business audience.